ziad El-araby

As the Senior Marketing Strategist and Acting Marketing Manager at Media Gate, I specialize in developing comprehensive marketing plans tailored to our clients' unique needs. Managing a diverse portfolio of over 72 clients, I ensure that each plan is strategically crafted to achieve specific business goals, with a strong emphasis on both traditional and digital marketing channels. My experience spans not only the Egyptian market but also international markets, with a particular focus on the Gulf region, especially Saudi Arabia. I leverage my deep understanding of these markets to create campaigns that resonate with local audiences while achieving global reach. With expertise in media buying across platforms such as Google Ads, Instagram, Facebook, Snapchat, and TikTok, I optimize campaigns to maximize engagement and ROI. Additionally, my strong background in Search Engine Optimization (SEO) enhances our clients' online presence and visibility.

Team Leadership: Managed and mentored a diverse team of marketing professionals, fostering a collaborative and creative work environment. Ensured that the team met all project deadlines and maintained high standards of quality. Strategic Planning: Developed and implemented comprehensive marketing strategies aligned with client goals. Focused on brand positioning, campaign planning, and market analysis to drive successful outcomes. Client Management: Served as the primary liaison for key clients, translating their needs into effective marketing plans. Maintained strong relationships through regular updates and successful project execution. Digital Marketing & Media Buying: Directed digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, Snapchat, and TikTok. Optimized media buying strategies to maximize ROI and enhance campaign performance. Market Research: Conducted in-depth market research to identify trends, consumer behaviors, and competitive landscapes. Used insights to tailor marketing strategies that resonated with both local and international audiences, particularly in the Gulf region. Performance Analysis: Monitored and analyzed campaign metrics, providing actionable insights to refine strategies. Ensured all marketing efforts were aligned with client KPIs and delivered measurable results.

As a Social Media Marketing Specialist at PK Media, I was responsible for developing and executing social media strategies that elevated brand presence and engagement across multiple platforms. My key responsibilities included: Content Strategy & Creation: Designed and implemented content strategies that aligned with client goals and brand identity. Created engaging and visually appealing content for platforms like Facebook, Instagram, Twitter, and LinkedIn. Campaign Management: Managed social media campaigns from conception to execution, ensuring that each campaign was optimized for target audience engagement and brand visibility. Monitored campaign performance and made real-time adjustments to improve outcomes. Community Management: Actively engaged with online communities, responding to comments, messages, and inquiries to foster strong relationships with followers and customers. Managed social media accounts to maintain a positive and consistent brand voice. Analytics & Reporting: Analyzed social media metrics to assess campaign effectiveness, providing detailed reports and actionable insights to clients and stakeholders. Used data-driven insights to refine strategies and improve future campaigns. Collaboration: Worked closely with creative and marketing teams to ensure that social media efforts were integrated with broader marketing initiatives. Collaborated on content creation, promotional activities, and cross-channel campaigns. Trend Monitoring: Stayed up-to-date with the latest social media trends, tools, and best practices. Implemented innovative tactics to keep client brands ahead of the curve and ensure continuous engagement.