Ziad Antonios
Retail Strategy & Brand Experience Consultant (C-Level Advisory) @ Needtotalk marketing advisory
About
C-level retail and brand experience leader with 20+ years of international expertise driving flagship expansion, store performance, and customer experience transformation across the Middle East, Europe, and Africa. I have led enterprise-scale retail execution for global fashion groups, delivering 100+ store openings and renovations while overseeing merchandising governance across 35+ stores regionally. My leadership spans 16 countries, managing market-based teams of 4 specialists per country (64+ network), ensuring consistent brand standards, seasonal trading excellence, and measurable commercial ROI. Core focus areas include flagship rollout strategy, conversion optimization, sell-through improvement, customer journey design, and multi-market execution governance. Open to executive retail leadership and advisory opportunities in store development, brand experience, and performance-driven merchandising strategy.
United Arab Emirates
Dubai
Apparel & Fashion
Sales Operations, Wholesale, Corporate Branding, Retail Sales, Customer Relationship Management (CRM), Stock Management, Branding, Multi-channel Retail, Fashion, Visual Merchandising, Window Displays, Retail Operations, Retail, Merchandise Planning, Customer Experience, Customer Service Management, New Store Openings, Retail Marketing, Customer Retention, Merchandising
Experience
Retail Strategy & Brand Experience Consultant (C-Level Advisory)
Needtotalk marketing advisory
Dubai
Advised leadership teams on in-store brand experience and commercial merchandising governance Built seasonal execution frameworks improving conversion, navigation, and premium retail consistency Delivered +8–12% sell-through uplift through strategic zoning and campaign performance optimization
Regional Visual Merchandising & Retail Operations Leader
Azadea Group
Lebanon
Scaled merchandising execution across multi-store fashion retail portfolios Implemented seasonal governance frameworks ensuring corporate standards and store readiness Developed team capability through structured training and operational excellence
International Visual Merchandising & Store Development Leader
Inditex
Lebanon
Oversaw visual merchandising standards across 35+ stores in the Middle East region Directed 100+ flagship store openings and renovations across UAE, Europe, and South Africa Led execution across 16 countries, managing teams of 4 VM specialists per market (64+ network) Achieved +15–20% conversion uplift during peak seasonal trading through customer journey and layout optimization
Education
Lebanese University
Sport and Fitness Administration/Management
Ziad Antonios's Contact Information
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