Zia Ali Ahmad

Senior Product Executive @ The IBL Group

About

I’m a data-driven Product Manager operating at the intersection of SaaS, enterprise systems, and growth optimization.Currently, I work across nationally distributed operations (98 regional distributors; 50–100 cross-functional stakeholders), translating executive-level pain points into structured, measurable product initiatives across HR, supply chain, and commercial functions.My recent impact includes:• Scaling monthly revenue by 150% through analytics-backed acquisition optimization• Delivering enterprise OKR and inventory dashboards to improve transparency and reduce operational inefficiencies• Leading 0→1 delivery of a B2B HR SaaS platform serving enterprise clients in Pakistan and Canada• Embedding performance metrics and data-driven decision frameworks across product initiativesI specialize in turning ambiguity into measurable systems; defining success metrics, instrumenting performance tracking, and aligning business and technology execution to drive outcomes.I’m particularly interested in remote Product Manager roles within B2B SaaS and scaling technology environments where structured experimentation and operational clarity are valued.

Country

Pakistan

City

Karāchi

Industry

Computer Software

Skill

Digital Transformation, Data Analytics, Business Analysis & Data Insights, Project Management & Agile Execution, Product Strategy & Growth, SEO & Digital Growth, Content Strategy, Growth Strategies, Business Analysis, AI/ML, Predictive Analytics, Business Intelligence (BI), Statistical Data Analysis, Scrum, Backlog Management, Change Management, Lean Management, Team Leadership, Market Research, Digital Marketing

Experience

Senior Product Executive

The IBL Group

2026-2 - Present · 8 mos

Karāchi

Leading digital transformation initiatives across multiple business units within the IBL Group, driving product-led improvements in healthcare, HR, and enterprise operations. Key focus areas: • Spearheading digital transformation projects across IBL Healthcare, HR transformation initiatives, and Searle product lines • Partnering with C-suite and senior leadership to define digital strategy, prioritise initiatives, and align execution with business outcomes • Managing cross-functional stakeholders across technology, operations, and business units • Translating enterprise-level objectives into structured product roadmaps and execution plans • Identifying operational inefficiencies and redesigning workflows into scalable digital systems

Co-Founder and Product Consultant

SixBits Solutions

2024-7 - Present · 2 yrs 3 mos

Karāchi

• Led product discovery and solution design for client-facing digital products • Worked directly with clients to translate business needs into product requirements • Supported digital growth initiatives, improving client engagement and conversions

Product Growth Associate

Maqsad

2025-2 - 2026-2 · 1 yr 1 mo

Karāchi

• Supported product and growth initiatives through SEO-led acquisition, performance analysis, and experimentation • Worked with product managers and engineers to improve product visibility, user acquisition, and retention • Used Google Analytics, SEMrush, and keyword analysis to track performance and inform content and growth decisions • Built workflow automations using Google Apps Script to improve reporting and execution efficiency • Launched and iterated on landing pages using Lovable, Vercel, and Cursor to support growth experiments

Project Coordinator

TechSurge Inc

2024-9 - 2025-3 · 7 mos

Karāchi

• Supported Agile delivery, sprint planning, and backlog coordination across multiple projects • Built dashboards and KPI tracking to support data-driven delivery decisions • Coordinated cross-functional teams to reduce bottlenecks and delivery risk

Project Management Intern

Innovative Network Pvt Ltd

2024-6 - 2024-9 · 4 mos

Karāchi

Supported project tracking, workflow improvements, and usability testing

Product Manager

Resource Hub People And Business Partners (Pvt.) Ltd.

2024-5 - 2024-9 · 5 mos

Karāchi

• Supported delivery of a B2B HR product, from discovery to release • Conducted user research and competitive analysis to inform feature prioritisation • Worked with developers and stakeholders to ship iterative product improvements

Summer Intern

IBA Center of Journalism and Excellence

2019-6 - 2019-7 · 2 mos

Karāchi

Assisted faculty-led research on improving access to education in Pakistan and supported academic projects through basic video editing and design using Photoshop and Vegas Pro.