ZI HUANG

Digital Content Assistant @ Aeros

About

I’m a Marketing Specialist with experience across social media operations, digital content management, and data-driven marketing in both startup and large-scale corporate environments. I enjoy working on multi-platform content strategy, short-form video production, and brand asset development, using performance data, trends, and competitor insights to continuously refine strategy. In addition to marketing roles, I’ve worked on creative and commercial projects, collaborating across teams to deliver brand-aligned visual execution under tight timelines and budgets. I’ve also supported international expansion, user growth initiatives, and cross-market content localization, which allows me to bridge creative execution with business and operational goals.

Country

United States

City

Los Angeles

Industry

Media Production

Skill

Marketing Analytics, Creative Executions, Creative Content Creation, Brand Development, Customer Relationship Management (CRM), CapCut, Canva, Social Media Management, Online Content Creation, Content Strategy, Digital Content Management (DCM), Data-driven Marketing, Content Operations, Social Media Marketing, Influencer Marketing, Graphic Design, Advertising, Cross-team Collaboration, Event Planning, Adobe Creative Suite

Experience

Digital Content Assistant

Aeros

2025-10 - Present · 1 yr

Los Angeles, California, United States

·Created and executed visual and video content strategies to support brand positioning and growth objectives, informed by audience behavior, platform algorithms, and real-time trends. ·Independently developed short-form video content, leading ideation and editing while incorporating competitor analysis to improve engagement and content performance. ·Analyzed social media performance metrics and competitor activity to continuously refine content strategy and optimize campaign effectiveness. ·Drove measurable social media growth, increasing TikTok video views from zero to 1,000+ within one month and achieving a 400%+ increase in Instagram video views.

Marketing Specialist

Chubby Group

2025-7 - 2025-10 · 4 mos

Los Angeles, California, United States

•Managed and operated three brands’ social media accounts, publishing over 18 posts per month to strengthen brand presence and engagement. •Planned, filmed, and edited short-form video content for marketing campaigns; consistently produced 30+ videos monthly to boost audience interaction and visibility. •Designed marketing materials for 15+ brands, creating both in-store and digital assets; delivered 80+ design pieces per month aligned with brand identity and promotional goals. •Conducted influencer outreach based on campaign objectives; negotiated collaboration details and facilitated successful collaboration. •Supported offline marketing initiatives including trade shows and promotional events; engaged directly with visitors to introduce brand offerings and convert leads into customers.

Operations Assistant

Tencent

2023-1 - 2023-5 · 5 mos

Shenzhen, Guangdong, China

•Supported international business expansion for Tencent Video (WeTV), managing 100+ contract documents. •Analyzed data of WeTV’s social media accounts to optimize business proposals. •Assisted in user growth campaigns, including events planning, execution, and post-event analysis. •Designed and refined marketing materials and collaborated on localization for content in Thailand and Indonesia. •Supported customer relationship management, managed over 1,000 user inquiries, ensuring timely resolutions.

Publicity Associated

Cica Ballet Academy

2020-3 - 2022-12 · 2 yrs 10 mos

China

Shot and edited photos and videos of classes and performances. Designed promotional materials. Edited and typeset WeChat public account articles and WeChat mini program.

Website Operation

Sina Com Technology (China) Co. LTD

2021-5 - 2021-8 · 4 mos

China

Operate the website of Shenzhen City Guide, including content collecting, editing, and updating. Participate in choosing topics for the WeChat public account.