Zi Deng

Global Sales Manager @ Insta360

About

Passionate about data-driven marketing and media analysis, I specialize in digital market research, media strategy, and advertising analytics, with a keen focus on consumer behavior, digital media, and the automotive industry. With diverse working experiences across digital marketing, public relations, and product & tech communication, I have developed a deep understanding of both client-side (Party A) and agency-side (consulting/4A) dynamics, enabling me to craft strategies that drive measurable impact. I bring a strong data analytics skill set, proficient in R, Python, SPSS, and Excel, alongside expertise in data visualization using SQL, Tableau, Power BI, and Looker Studio. My experience extends to social media metrics analysis (Hootsuite, heatmaps), research design (experiments, surveys, ethnographic interviews), and UI/UX tools (HTML, CSS, WordPress, Figma). Additionally, my background in creative media (Photoshop, Premiere) equips me with a well-rounded approach to storytelling through data and visuals. I am committed to leveraging data-driven insights to optimize marketing performance, enhance media strategies, and decode consumer behavior. My goal is to continue growing as a marketing and media analyst, contributing meaningful insights that shape impactful marketing decisions. “Never stop learning—embrace every opportunity ahead."

Country

United States

City

Boston

Industry

Marketing & Advertising

Skill

SQL, Digital Marketing, Media Strategy, Communication Research, Public Speaking, Integrated Marketing, Strategic Public Relations Planning, Journalism, International Relations, Leadership, Global Management, R (Programming Language), Consumer Behavior, Statistics, Project Management, T-test analysis, Quantitative Research, Content Analysis, PEST Analysis, SWOT analysis

Experience

Global Sales Manager

Insta360

2025-11 - Present · 11 mos

North America Market

Product Marketing & Technology Communications Intern

BMW China

2023-10 - 2024-4 · 7 mos

Beijing, China

· Implemented A/B testing (Subject line, CTA Changes etc.) on BMW website, leading to a 28% increase in conversation rate (CVR) and a 15% increase in referral traffic to product landing pages by Hotjar and Google Analytics analysis · Spearheaded desk research to monitor public opinion trends and analyzed social media engagement (likes/Shares/Comments) by analyzing Baidu Indicator Data through Pivot Table which helps to define top 5 trending topics, preparing new product launch · Conducted data cleaning and key words analysis through R by analyzing top trending posts of customer portrait on Red Notes, giving recommendations on content strategy with meme-based and internet slang content to boost organic reach by 23% · Supported planning and execution of 10+ Public relations events including Beijing Auto Show, BMW VNK launches, media test drives, and ongoing regional communication

Marketing Analyst Intern

FleishmanHillard

2022-12 - 2023-3 · 4 mos

Beijing, China

· Improved live stream performance by analyzing click-through rates (CTR), average transaction values (ATV), and conversion rates (CVR) from 20 previous brand live streams. Identified effective content flow and cover designs, optimizing the live stream schedule and visuals, which led to an 18% increase in product sales during the Tide live stream · Made in-depth celebrity research and identified related trending content using Semrush to refine live stream scripts and activity in Downy live stream, achieved 30k+ audience reaches and 25% gross merchandise value(GMV) increase · Created a visual dashboard in Looker Studio to monitor marketing key performance indicators(KPI) and streamlined Excel reporting with Pivot Tables for Downy and Tide, reducing manual data processing by 50%

Digital Marketing Intern

Shenzhen Daily Technology Co., Ltd.

2022-7 - 2022-9 · 3 mos

Shenzhen, Guangdong, China

· Designed and validated 2000+ questionnaires related to clients’ ad performance impact, delivering data-driven recommendations to enhance brand image and messaging strategies · Conducted factor analysis and cluster analysis based on 2000 + questionnaires response from woman aged 20-30 customers using SPSS, optimized differentiated marketing strategy for price-sensitive shoppers, brand enthusiasts and product efficacy seekers · Developed a multiple regression analysis using SPSS to quantify how various factors simultaneously impact purchase intent and drawn a strategic insight for low-priced product, achieved an 12% increase to sales rate · Managed company's official social accounts and leveraged content strategies(cover, title, layout) to grow 5,000+ followers

Education

Boston University

Emerging media studies

2024-9 - 2025-6 · 10 mos

Course area: Social Media Analysis, Data Visualization, Data Analysis Methods(R(programming language), SPSS, Python), UI/UX, Media Analysis Project Practices, AI and society, Research Design and experiment

Peking University

Business Administration and Management, General

2021-9 - 2022-6 · 10 mos

Micro Major: International Organization and Global Management

University of International Relations

Communication

2020-9 - 2024-6 · 3 yrs 10 mos

Course: Integrated Marketing, Public Relations Practice, News Editing and interview, New media Theory, Communication Psychology, Communication Research Methods, journalism practice Awards: Merit Students in the Communication Department, The Second Prize Scholarship