Zhuxin Yao

➢Designed and published campaign posts (Instagram & Facebook) supporting environmental advocacy initiatives, handling visual design (Photoshop), copywriting, and distribution ➢Developed and executed online campaign strategy for the Canopy Tree Project and Earth Day 2026 initiatives, driving cross-team alignment, driving increase in website views and CTR ➢Conducted market research on social media trends, audience behavior, and competitor strategies; designed in-depth interviews and distributed surveys, analyzed data using SPSS, and compiled insight reports presented to leadership to inform content optimization and strategic decision-making ➢Managed cross-channel digital asset development across YouTube and Instagram; implemented sprint-based project management to coordinate content calendars by platform, streamlined cross-functional collaboration with media and outreach team

➢Led Rednote operations for Youdao Fine Books, crafting a consumer-oriented content and branding strategy alongside online community engagement and management; implemented standardized community management SOPs and improved engagement rate ➢Built Tableau dashboards to track metrics including community growth, engagement, conversion, and retention, enabling data-driven optimizations that increased active users/leads by 10% ➢Analyzed trending topics and top-performing competitor content to refine brand positioning and optimize content strategy; produced and published articles using Qianfan content formatting tools on Rednote, achieving 600,000+ total monthly reads and sustained audience growth ➢Collaborated cross-functionally with design and data science teams to conduct A/B testing on product landing pages, cover visuals, and topic framing, translated testing insights into page optimizations, achieveing approximately RMB 200,000 in monthly social commerce revenue

➢Executed exhibition operations at 3+ international medical trade shows including MEDICA (Germany), Arab Health (Dubai), and Expomed (Turkey), presenting 20+ medical device products and distributing marketing collateral to global distributors and healthcare buyers ➢Engaged with 50+ international clients and distributors during exhibitions, supporting product demonstrations, customer consultations, and post-event follow-ups that contributed to 8% annual revenue growth ➢Coordinated with manufacturing teams to manage demo product inventory, order tracking, and shipment logistics for surgical sutures, syringes, and infusion devices ➢Assisted management with CE certification renewal and regulatory documentation updates, ensuring product compliance with EU medical device standards while managing multi-project workflows using Trello

➢ Trafficked and Implemented client campaigns across the company's digital platforms, including display, video, OTT, PPC, SEO, social media, website design, and email marketing. ➢ Managed all inbound communication and support tickets for demand-side advertising campaigns within the Ad team, optimizing and streamlining communication workflows for enhanced efficiency. ➢ Scripted, directed, edited, and created promotional content in alignment with Thames's mission and guidelines, ensuring editorial accuracy while conveying the company's educational philosophy.

➢Managed the agency's multiple social media accounts, such as Weibo and TikTok. Supervised user interactions and collected data to inform strategies for expanding follower base and engagement. ➢Conducted daily research to support ongoing coverage of local and national trending social, political, and economic topics, and generate stimulating, in-line proposals. ➢Independently curated and composed daily news content for the WeChat platform, resulting in over 60 posts with a cumulative total of more than 120,000 clicks during my tenure.

➢Contributed to the formulation and implementation of coverage strategies for 3 news series at Huaian-owned television, encompassing diverse topics like true crime, pop culture, and human-interest stories. ➢Independently produced over 20 original digital pieces, including photos, video clips, graphics, and maps, using visual editing software. Achieved an average click-through rate exceeding 50,000 per piece. ➢Crafted press releases and written materials for news-related and internal events, including exclusive content, initiatives, interviews, ratings, viewership data, and various announcements.