Zhuo Wu

Help promote the brand and services of a family start-up company called Sunshine Focus Kids Activity School in Beijing for kids having outdoor activities with nature. Mainly responsible for creating marketing materials for services, managing online Wechat account and promoting through online article post and re-post, and maintaining customer database.

In charge of designing and developing main marketing strategies for three different B2B financial services facing Hong Kong and China mainland markets. Help consolidate the company’s position as the market leader with a 90% of market share in its main service category– Registry Services, for Hong Kong-listed companies. In charge of drawing up marketing strategy and managing campaigns developing new services – Employee Share Plan Services, achieved a stable 35% annual increase in revenue at mainland China market from 2012 to 2014. Lead the whole marketing team to execute the ‘Market Leader and Value Added Provider’ marketing campaign which is designed to maintain the current major clients. The marketing mix includes webinars of best practices, seminars of insight discussion, monthly articles of new regulations analysis and best practice on professional financial journals, and media interviews. The campaign resulted a high client satisfaction rate of 87%, with all the major clients, including Sino Pec, Bank of China, HSBC, BOCI, renewing their contracts with us. Coordinate with various international branches, and collaborate with various department heads across the company on a daily basis. Prepare and manage the marketing budget throughout the year. In charge of upgrading the company website and managing the social media accounts on Weibo and LinkedIn.

 Develop and manage online & offline promotion campaigns to promote the new undergraduate and postgraduate program in Hong Kong market. The campaigns included advertising, education exhibitions, direct mails, social media and communication events with customers. The campaigns successfully increased leads by 40% and sales revenue by 20%.  Prepare and deliver the content of print advertisements, banners, posters, direct mails, and program introduction flyers and brochures.  Manage advertising agencies, printing house, design house and translators to facilitate company’s marketing campaign

 Develop research questionnaire and conducted a quantitative research in 50 hospitals in 6 cities in China to evaluate service price, functionality, design and distribution channel of a new medical equipment. Analyze research data and formulate a marketing promotion plan for this new product in China market.

- Involved in“Tommy Hilfiger Brand Improvement” project and “Behrs Chocolate Fudge” online promotion campaign.