Zhiger Ateibek

-Lead sales strategy across national key accounts (Magnum, Galmart, etc.) to achieve volume, revenue, and market share targets -Manage and develop a high-performing sales team, focusing on field coaching, KPI alignment, and talent pipelining - Ensure world-class Picture of Success (PicoS) execution, including SOS (Share of Shelf), SOVI, and promotional compliance -Partner with Supply Chain, Marketing, and Revenue Management to ensure seamless product availability and effective promo launches

-Realize monthly volume and revenue targets by expanding the customer base and increasing product penetration -Supervise and coach a team of sales representatives to ensure high performance and compliance with company standards - Enhance the quality of in-store execution (RED and SOVI scores) and oversee the efficiency of cooler placement and verification -Build sustainable relationships with key customers and distributors, handling negotiations and ensuring contract fulfillment -Analyze market trends and competitor activities to implement effective sales strategies and promotional campaigns -Partner with distributors to develop their sales competencies and ensure seamless operational processe

- Executed full-cycle interaction with top retailers (Magnum, Galmart, Skif, etc.), including assortment rotation, promo activities, full assortment tracking -Managing a team of 18 direct reports; conducting field coaching, onboarding, and KPI-based performance tracking -Driving maximum volume for the CCI portfolio and ensuring high service levels across the NKA channel

- Executed full-cycle interaction with top retailers (Magnum, Galmart, Skif, etc.), including assortment rotation, promo activities, full assortment tracking -Managing a team of 18 direct reports; conducting field coaching, onboarding, and KPI-based performance tracking -Driving maximum volume for the CCI portfolio and ensuring high service levels across the NKA channel

- Executed full-cycle interaction with top retailers (Magnum, Galmart, Skif, etc.), including assortment rotation, promo activities, full assortment tracking -Managing a team of 18 direct reports; conducting field coaching, onboarding, and KPI-based performance tracking -Driving maximum volume for the CCI portfolio and ensuring high service levels across the NKA channel

- Executed full-cycle interaction with top retailers (Magnum, Galmart, Skif, etc.), including assortment rotation, promo activities, full assortment tracking -Managing a team of 18 direct reports; conducting field coaching, onboarding, and KPI-based performance tracking -Driving maximum volume for the CCI portfolio and ensuring high service levels across the NKA channel

-Led annual negotiations and trade promo planning to secure favorable contractual terms -Delivered planned sales volumes while strictly managing accounts receivable and budget compliance -Monitored competitors and implemented rapid response strategies to maintain market share -Supervised a regional sales team to ensure 100% execution of contractual obligations -Coordinated large-scale advertising and marketing activities across KA & HoReCa channels

-Executed tactical planning and complex sales growth initiatives based on deep data analysis -Developed and implemented employee motivation systems while managing cross-functional efficiency -Oversaw KPI fulfillment, personnel composition, and alignment with corporate strategy -Spearheaded promotional campaigns and incentive programs to drive product sales

- Expanded retail network by 10+ outlets and ensured 100% visit plan compliance. - Maintained perfect shelf display, stock availability, and premium product presentation. - Successfully executed promotional activities for new product assortments.