Zhifei Liu

Responsible for leading Corning’s businesses in Greater China and ensuring integration of business processes in the region

Developed and executed Corning Life Sciences Pan-Asia strategy and annual business plan to deliver profitable growth in all countries across the region

Took full P&L responsibility and led team to realize double digit top-line growth and significant profitability improvement in Greater China region

Managed Corning Gorilla Glass business market analysis function including long range and short term forecasting, OEM and supply chain market analysis, and competitive intelligence

1. Managed Corning Greater China Telecom business annual strategic planning/long range forecast/budgeting process, industry/competitive analysis, and external business development activities (M&A target screening and commercial due-diligence) 2. Managed Corning Greater China Telecom product line strategy and operations covering optical cable/fiber/H&E product portfolios in terms of product planning and roadmap, strategic pricing, and marketing communication activities 3. Led FTTx (Fiber-to-the-home) commercial/business development program including customer/market development, commercial operations, and product development/localization projects

Led Corning optical fiber commercial team to grow the business 3x of 2009 sales budget and achieve all time record fiber sales volume and regain #1 optical fiber market share position in China

1. Developed and implemented successful worldwide pricing strategy and managed to reduce the y-o-y pricing erosion to the lowest level for the past 5 years which translated into tens of million US$ bottom line improvement 2. Developed and implemented successful central tender bidding strategy for COF and managed to get COF qualified at three national telcos for two consecutive years which helped secure >80% business volume in China

Successfully led several strategically important market entry and business turnaround projects covering different business divisions for Corning Greater China within one and half years

Successfully completed a dozen of consulting assignments both for leading MNCs and local state-owned enterprises with focus in high-tech industries covering strategic planning, business strategy, market entry, marketing/branding, M&A due-diligence, operation, and R&D process improvement and reengineering

Led and implemented several multi-million US$ process automation projects in Asia-Pacific regions

1. Won the biggest Asset Management System order in Asia-Pacific region in 1997 2. Exceeded the sales target by 50% and honored with top sales by Fisher-Rosemount China in 1997

Managed and implemented seven process automation projects for different process industries (3 projects as project manager) within two years

Responsible for instrumentation design and manufacturing process improvement