Tan Yi

• Managed e-commerce platforms for multinational beauty brands (Jo Malone London, Tom Ford Beauty, MAC, Bobbi Brown, Lab Series) under Estée Lauder Companies across Malaysia's official Lazada store, Brand.com and Chat&Shop • Organized 2 years Lazada Mega Campaigns, driving the brands to achieve Top 1 Best Selling Fragrance Brand status in Malaysia • Collaborated with international brands, business partner, warehouse and customer service team to optimize operational flow, ensuring timely order fulfilment, SKUs creation, stock management and store layout for improved online presence • Developed campaign mechanics with internal and external teams, creating creative briefs to design optimized layouts and promotions for campaigns • Customized e-commerce store modules and campaign layouts for each promotion, ensuring brand consistency and maximizing sales conversion rates • Monitored store performance and sales contributing to the achievement of Top 10 Digital Solutions Providers in Southeast Asia • Managed service recovery, resolving customer inquiries and utilizing marketing strategies to improve customer satisfaction

• Created and launched own new online stores on Shopee and Lazada, using Adobe tools for store design • Managed product listings (SKUs), store images and layout design, ensuring all elements were optimized for customer engagement and sales conversion • Monitored market trend, competitor strategies to apply effective pricing in purpose to consistent sales growth • Analyzed store performance by using dashboards, remained high fulfillment

• Managed and rapidly grew client’s e-commerce platforms on Shopee and Lazada, achieving a significant increase in sales and visibility within one month • Developed marketing strategy to successfully help client gaining ‘Preferred Seller' status on both platforms • Designed store image by utilizing Adobe Photoshop and Adobe Illustrator • Implemented market research to identify key trends and competitive strategies, resulting a boost in sales and platform exposure • Resolved technical issues by troubleshooting problems within the platform’s seller centers, ensuring smooth operations • Advised marketing strategy to client during campaign time and implemented

• Engaged with buyers through proactive communication, resulting in consistent daily sales of up to RM10,000 • Delivered company's product value to buyers, successfully catered to buyers who have different needs