Zheqin [Juh-Ching] Li

• Collaborated with songwriters and producers to record singing for diverse projects, including advertisements, game promotional songs, and new year’s gala songs, etc. • Coordinated diverse musicians to create multilingual content, including writing lyrics and delivering demos in 6 languages (Mandarin, English, Portuguese, Turkish, Arabic, and Spanish) for the theme song of the 2022 Honor of Kings International Championship • Arranged real-time remote recording sessions for the ending song of the derivative animation for Honor of Kings

• Maintained recording archive and studio equipment database using Microsoft Word, Excel, and Access • Performed clerical office tasks including customer service, appointment scheduling, and document management • Ensured optimal studio environment by organizing microphones, cables, headphones, and other equipment

Wesleyan World Music Archives and Music Library • Conducted data entry and completed inventorying musical scores, manuscripts, recordings, ephemera, journals, and computer formats for the Bruce J. Taub Collection • Shared research insights and promoted library resources as a featured library researcher

Wesleyan Concert Choir & Wesleyan Javanese Gamelan Ensemble • Prepared teaching materials and maintained active communication with students on course requirements • Arranged instructional audio recordings for the Chinese folk song “Jasmine Flowers - Mo Li Hua” and presented on the song’s cultural and historical background to the university choir, enriching the learning environment • Offered constructive feedback on student assignments, contributing to the overall quality and success of performances

• Collaborated with music producers and the visual team by participating in writing, singing, and producing the music • Researched on concurrent music trends and produced mash-ups of the songs using Logic Pro X and Ableton Live • Recorded and produced instruction vocals, and created sound designs for dance tutorial videos

• Assisted in the decision-making process of multiple projects by cleaning and analyzing data using Excel, R, and SQL • Created real-time visualization plots and dashboards to provide insights into answering business intelligence questions

• Led rehearsals for a musical theater project of Next to Normal, offered feedbacks to the actors/actresses, and accompanied live performances playing the piano and the glockenspiel • Composed, designed, and produced music and sounds for the play Birthday Party with 600+ audience • Operated sound tracks for the show through QLab

• Increased the artists’ monthly listeners by 63% by analyzing royalties and placing songs to the matched Spotify playlists • Conducted researches on services of marketing companies for clients and advised executive directors on the partner selections • Planned sales campaign strategies for artists related merchandise through analyzing the sales history and calculating pricing details

• Directed, produced, and coordinated three yearly showcases (2017, 2018, 2019), each with 300+ audience • Communicated and assigned tasks across 6 departments, including singers, management, event planning, multi-media production, publicity, and financial production teams • Arranged, recorded, and produced songs in recording studio and created music videos for further publicity and documentary

• Supported live events, conducted content and marketing research by collecting, analyzing, and reporting data, applied digital marketing skills to promote the artist’s new EP release, and increased the artist’s monthly listeners by around 26%

MA Thesis | Digital Soundscapes: Musicking through Chinese Mobile Smartphone Platforms (~223 pages) - Teaching Assistant | Wesleyan Concert Choir - Teaching Assistant | Wesleyan Javanese Gamelan Ensemble - Student Archivist and Librarian | Wesleyan World Music Archives and Music Library

- President | SouLA A Cappella - Lead Sound Designer, Music Director | CFan Theatre Group - Drummer, Singer, Songwriter, Keyboardist | Acoustic Guitar Club - Parked in 4 East Band - Program Support Technician | UCLA Residential Life - Student Ambassador | UCLA Herb Alpert School of Music

- Chair of Activities Department | Shenzhen Middle School Volunteer Organization - Editor of People Section | NOVA Monthly - Street Dancing Club