Zhenzhen He

Vice President with End to End responsibility of Scalp Care & Natural Brand portfolio (Head&Shoulders/Hair Recipe/Herbal Essences) Brand Leadership - Head & Shoulders: - Spearheaded the transformation of Head & Shoulders into China's No.1 shampoo and anti-dandruff brand. - Orchestrated brand campaign platform, driving innovation and market penetration, resulting in sustained growth online and offline retail business. Brand Founder - Hair Recipe: - Pioneered the launch of Hair Recipe, a natural scalp and premium hair care brand, achieving a top-tier market position in the Hong Kong and Taiwan regions. - Catalyzed brand expansion with clear where to play and how to win choices and significant growth within mainland China, establishing Hair Recipe as a formidable competitor in the natural hair care segment. Creative Co-Founder - In-house Creative Power-house: - Collaborated in the establishment of an in-house creative agency, elevating the brand's creative output to the pinnacle of beauty and aesthetics. - Enabled the realization of the highest standards in beauty craftsmanship through strategic creativity and innovation.

End to end responsibility of Head & Shoulders + Rejoice #1 Shampoo brand and #1 volume brand in China

End to end responsibility on Greater China Rejoice - #1 Volume/penetrated hair care brand in China - evolved brand equity, architecture, innovation master plan that transform Rejoice with balanced mid to high tier portfolio - designed and launched brand restage with renewed brand purpose “effortless for one, effortless for more” - launched break-through innovation that unleashed brand potential among high tier consumers - ran up brand strength from #31 to #4 in global according to Brand Finance

- led brand turn-around with total brand upgrade - build brand premium portfolio to transform the brand architecture/structure which enabled the future 5 years consecutive growth - grow brand health on equity/penetration/share of consideration

Regional Brand Director with end to end responsibilities for multiple brands - strategy, product, innovation, supply chain, packaging, design, advertising, go-to-market plans, distribution, sales, trade marketing etc. - Japan Hair Recipe - Japan total Hair Care e-Commerce (Pantene, H&S, Vidal, Herbal, Hair Recipe, Wella) - Japan Wellaton 2+1 Hair Color - Korea Total Hair Care regional amplification to execution for Pantene & Head&Shoulder - ANZ Nice n' Easy Hair Color regional amplification

Created & Launched a NEW premium brand from scratch to Japan & US (from 0 to 1) - Mined consumer insights - Built brand foundations, including brand equity, concept, brand name, iconic assets - Developed brand product, regimen, package design, in-store FMOT - Designed & executed the holistic marketing campaign: PR, digital, TV, in-store, MG, OOH

Regional Senior Brand Manager for Japan - Led the launch of premium lineups for Japan Pantene - Led the launch of premium lineups for Japan Herbal Essence with non-TV business model

Global Senior Brand Manager for Vidal Sassoon - - Led design of brand strategy, innovation master plan and holistic marketing campaigns - Launch Vidal Sassoon Men Line up - Enable brand with double digit year on year in Greater China with the 5 years master plan