Zhenyu Zhang

- Assist in conducting and hosting focus group discussion for customer profiling of Acqua di Parma, Dior, etc. - Draft project report in customer insights, generating profiling studies for user types and preferences - Support the qualitative fieldwork preparing and execution, including preparing related materials, notes taking, etc.

- Combined with the company's business development and consumer insights, assist the team in the implementation of product and brand integrated marketing and promotion projects. - Assist the team leader to organize marketing activity plans, including activity creativity, activity mechanism, etc., and assist in the numerical trial calculation of costs, benefits, and ROI. - Assist in the implementation of product/brand communication, media buying, and advertisement placement of various marketing channels involved in the integrated marketing project. - Assist in the production of project summary reports, summarizing, data analysis, etc.

-Planned live-streaming theme activities: selected the topic of the activities, connected all parties of the activities, and implemented the live-streaming activities of objects, which increased the average viewing time of users by 8 seconds and the number of live-streaming viewers by 10%. After the activities, PivotTable and SQL were used to sort out and analyze the activity data for replay -Cooperate with KOLs, assist in conveying activity content and demands to anchors, contact with anchors and KOLs live-streaming schedule, distribute live-streaming flow and audit live-streaming content -Followed up the live-streaming project contracts, assisted in the coordination of contract matters, and confirmed the contract contents of each company