Zhenya (Gina) Villarreal

- Lead PPC strategy and team operations across 38 Amazon accounts, focusing on efficiency and scale - Manage a team of 12 and oversee international campaigns across eight marketplaces - Drive development of Titan’s proprietary PPC software—shaping features based on client needs and internal workflows - Cut churn from 33% to under 4% through tighter client alignment, strategic audits, and performance reviews - Collaborate with product and leadership teams to evolve service offerings, pricing structure, and long-term roadmap

- Launched a premium pet care brand, awarded 2024’s Best Innovation in the U.S. pet bath category - Developed and marketed one of the top-rated dry shampoos for dogs (#2 by independent review charts) - Developed brand voice and branding, building trust and emotional connection with a smart, relatable voice - Used direct research on trends, competitor gaps, and customer feedback to shape product and marketing strategy

- Built the company’s first scalable lead-gen pipeline across paid, organic, and ABM channels - Positioned an AI product before the market was ready—translated complex tech into simple, clear messaging - Developed brand voice and content strategy to drive visibility with enterprise and mid-market buyers - Created and launched campaigns that supported both awareness and conversion, aligned with revenue goals - Worked directly with leadership to align marketing with sales targets and product direction

- Provide guidance and supervision to marketing students - Provide academic support to professors and other faculty members - Teaching and supervising students - Providing Professors with feedback on student progress

GenM has helped over 40,000 students train for careers in digital marketing through content, work experience, and ultimately the accelerator program. • Selected in the top 5% of applicants to receive competitive 1:1 digital marketing coaching • 300+ hours of immersive, objective-based learning of key digital marketing channels, strategic frameworks, and marketing career pathing best practices. • Developed processes to effectively create strategic digital marketing campaigns, conversion-focused marketing funnels, and managing paid media campaigns. • Trained and tested through various assignments and exercises on modern marketing technologies like MailChimp, Drift, ManyChat, Slack and Stukent.

- Develop and implement omni-channel digital media strategies - Develop strategy to meet quarterly MQL goals - Create and curate shareable content - Plan, execute, and measure experiments and conversion tests - Manage Paid Media team in developing social media, search, ABM campaigns, and in-native advertising - Collaborate with internal teams to create landing pages and optimize user experience

- Analyzed content marketing performance to uncover growth opportunities and anticipate audience needs - Developed and executed multi-channel content strategies across social, web, and partner platforms - Collaborated with creative and content teams to produce high-performing digital assets - Built and nurtured strategic partnerships and affiliate relationships to expand brand reach

Kingmakers Consulting Group (Digital Marketing Agency) • Managed the entire outreach and contract negotiation for a 30-day influencer campaign, which resulted in store visits increase by 5.5%; and helped the company with brand awareness • Create and optimize content for websites, social media, email, and paid ads • Optimize Google Ads campaigns by analyzing reports from Google Analytics GenM (Ottawa's fastest-growing SaaS startup) • Nurture the B2B referral program via email marketing and content development. Increased emails' open rate by 33% and grew response rate from 23% to nearly 35% • Analyze data from the monthly business plans, statistics and surveys to identify profitable revenue growth opportunities & insights Gracie to the rescue (Dog supplements) • Organically increased Instagram engagement from 2% to 6.7%, increased profile visits by 250% over three months period, contributed to the highest annual revenue growth of the company without paid media investments • Executed keywords search to influence on-site copy ranking

• Managed relationships with partners, clients, affiliates and media contacts • Worked on digital and printed media for magazines and exhibitions for all US locations • Increased the conversion rate of special events hosted in the showroom by 40% using email marketing, social media advertising, and print media

Kantaa is a branch of a Hungarian company Cargomania that is addressing the issue of air pollution by offering more sustainable transportation solutions like grocery delivery service by bicycle. My challenge was to evaluated existing marketing materials, offer areas or improvements and to coordinate social media and advertising. I redirected Christmas Tree delivery from the local citizens to the foreign population that did not speak the Hungarian language and could not get a tree on the street market. Surveys and market research showed that I discovered a need that later translated into revenue growth.