Zachary Li

• Built and executed go-to-market strategy across DTC and B2B channels for attention improvement device, maximizing exposure in $3B market opportunity • Forecasted revenue model with detailed customer segmentation to support investor discussions, finalizing pitch deck targeting $3M in pre-seed funding • Led customer persona development and user journey mapping to drive awareness, engagement, and conversion across digital and onsite channels

• Designed a three-year strategic roadmap to enhance customer service quality and retention, unlocking $100M in projected value by reducing churn rate • Facilitated cross-functional workshops to assess AI-driven engagement strategies, proposing five-year implementation plan with aligned KPIs to guide execution

• Spearheaded industry white papers with key opinion leaders to influence R&D trends, generating 5,000 targeted website views and project inquiries worth of $20M • Pitched Private Equity clients in competitive bids through close communication and tailored proposals, winning three due diligence projects • Led commercial due diligence for industrial company seeking entry into healthcare sector, formulating vertical integration strategy and identifying two potential acquisition targets • Developed strategic growth initiatives for newly acquired life science company, securing Csuite buy-in and creating execution plan to double revenue in 3 years • Initiated go-to-market strategy for first cancer-curing drug in China, ensuring successful product launch and patient affordability

• Managed seven-member cross-functional, cross-country team in assisting client's CRM system migration, driving seamless internal collaboration and ensuring on-time implementation • Spearheaded first AI-driven chatbot to improve patient education efficiency during COVID-19, saving 80% of physicians' time on repetitive questions

• Directed in-depth surveys and interviews on customer demand for low-cost science instruments, driving successful launch of refurbished products and generating $10M revenue • Piloted first marketing automation program in Asia to enhance customer engagement, achieving threefold increase in click-through rates and escalating to global deployment

Merit scholarship covering half tuition; Forté MBA Fellowships

Corporate sponsorship for full tuition(Top 10%); Coordinator of lab operation

First-class scholarship (top 5%), Class President