Claudia Cui

Marketing Specialist

About

My background sits at the intersection of marketing analysis and operational execution. I’ve worked on projects where success depended not only on customer insight, but also on cost visibility, vendor coordination, and clean internal processes. Over time, I’ve become especially interested in how small inefficiencies—like unclear ownership, fragmented data, or inconsistent workflows—can compound into real business risks if the system isn’t designed well. I enjoy roles that value structured thinking, long-term improvement, and collaboration across teams, because that’s usually where real efficiency comes from.

Country

United States

City

New York City Metropolitan Area

Industry

International Trade & Development

Skill

Supply Chain Management, Operational Analysis, Data Operations, Pricing Strategy, Marketing Support, Microsoft PowerPoint, Paid Media Advertising, Content Management Systems (CMS), WordPress, Customer Relationship Management (CRM), Information Technology Infrastructure, Search Engine Optimization (SEO), Digital Strategy, Corporate Communications, Journalism, Media Relations, Marketing Statistical Analysis, Project Planning, Digital Marketing, Marketing Strategy

Experience

Marketing Specialist

Lifeware Group LLC

2024-12 - 2026-4 · 1 yr 5 mos

New York, NY

Managed external partners and vendors by structuring deliverables, timelines, and market research workflows, expanding the partner pool by 20% and improving cost-efficient execution across campaigns. Led a cost-down sourcing initiative by shifting to source factories and instituting vendor audits with price–value analysis, reducing unit cost of a flagship product by 21.4% while maintaining quality and supply reliability. Built a centralized Vendor Management & Tariff Tracking system in Excel/Power BI, automating landed-cost updates to improve bid accuracy and shorten sales response time. Delivered a top-selling product line by translating market research into technical requirements and governing factory execution from 3D modeling through mass production, ensuring cross-functional alignment from concept to launch. Streamlined the procurement lifecycle via a wide-funnel sourcing strategy and standardized prototype readiness checks, shortening lead times and ensuring on-time sample availability for critical bidding cycles.

Marketing Associate

JUPITER LEGEND CORP OF UNIVERSAL VISION

2024-9 - 2024-12 · 4 mos

New York, United States

International Department Specialist intern

Jinxiang Hopelong Food Co.,LTD

2023-6 - 2023-8 · 3 mos

Qingdao

Intern

Qingdao Zezhi Co.

2020-4 - 2020-5 · 2 mos

Qingdao

Revitalized colored eyelash sales with a consumer survey, innovative product strategy, and themed showcases, boosting monthly sales. Managed KCP promotional campaigns, including holiday bundles, social media, and seamless product fulfillment.