Zhanna Chernikova

- Conducting user and expert interviews of varying degrees of complexity; - Promptly analyzed interview data and conclusions of recommendations; - Compiled guides for interviews and questionnaires, taking into account the specifics of the business and various segments of the target audience

Supervision of the development of the CIS agency base: - Market analysis, search for potential agents for cooperation with the platform; - Ensuring the timely implementation of the full cycle of the recruiting project; - Building strategies for the development of agencies, including the settings of KPIs and monitoring the implementation of key performance indicators, optimization and work with internal analytics and relevant reporting; Results of work: - Optimized the processes for the recruiting cycle, which resulted in a stable growth of the agency base in the amount of 25-30% per month; - Established business processes of interaction with agencies, expressed in 80-90% of the implementation of the set KPIs on a monthly basis; Supervision of active users project: - Development and implementation of a strategy to increase the daily number of active users (analytics, events, close cooperation with the SMM department); - Quality control of broadcast content (close cooperation with the moderators department, tracking top hosts, working with content creators and influencers); Results of work: - Ensured stable growth of internal users of the application by 12-17% monthly; - Developed and implemented a project to train content-making for internal site users; - Оrganizing of various seasonal events in order to increase the overall income of the application by actively attracting users.

Domain: Marketing research in the field of consumer goods. Responsibilities: - Sales department support: financial assessment of projects, preparation and verification of client proposals, preparation and protection of analytical presentations; - Consulting and work with international clients in the field of consumer goods of different trade (major and small domestic appliances, children's goods market): preparation of reports, analysis and interpretation of data; - Conduction of recommendations for the strategic development of client companies.