yang zhang

About

Masters of Business Administration student at Wayne State University with proven skills in project management, organization, and research. Strong research professional with a BA focused in Asian Studies from University of Michigan.

Country

united states

City

detroit

Industry

market research

Skill

chinese, analysis, market research, business strategy, microsoft office, newsletters, teamwork, indesign, research, social media, french, ballroom dance, asian studies, event planning, data analysis, public speaking, organizing, spss, sas

Experience

product management intern

findlaw, part of thomson reuters

2018-5 - 2018-8 · 4 mos

Presenting new product ideas supported by extensive research in digital marketing trends and case studies, resulting in a voice answer service pilot and explorations on social platforms. - Analyzing legal needs survey data with SPSS to investigate future product features; visualizing survey data in word clouds and excel sheets. - Working with multiple product managers to migrate product descriptions to new templates that are used internally across FindLaw Sales, Account, and Operations.

logistics

promax engineering

2010-6 - 2010-7 · 2 mos

* Preparing packing slips, bill of ladings, invoices, commercial invoices, and material certificates for product shipment, printing labels. * Inventory control: quantifying shipments for accurate delivery and intake. * Organizing packing slips to keep track of all transactions.

digital marketing researcher

second bureau

2012-5 - 2012-7 · 3 mos

* Writing case studies for company record, designing and writing newsletter and website content to * attract new clients, learning more about the Chinese digital marketing scene through daily reading of online * articles

events manager

fudan foreign students volunteer association

2011-3 - 2011-7 · 5 mos

Organizing events for the Top Management as well as the volunteers through connecting with the local businesses. - Planning a successful picnic event at the Jiangwan New Campus for all volunteers to start off the new semester.

social chair

asian american association

2011-9 - 2012-4 · 8 mos

* Recruiting more active members during campus club recruitment events. * Attending weekly planning and event debrief board meetings to discuss future events and mass meetings. * Supervising each planned event to facilitate discussions, games, and guarantee attendee satisfaction.

market research analyst at morpace inc

morpace inc.

2014-1 - 2017-11 · 3 yrs 11 mos

* Managing a long-term tracking study across multiple countries, looking at online survey data in SPSS and SAS to gauge consumers’ perceptions of a major automotive client. * Delivering insights to client for the next test design, testing variations of a mobile-friendly, user-friendly, and future proof brand strategy tracker. * Monitoring data to ensure quality in the scrutiny of survey responses and reports to the client. * Writing 3-5 quarterly reports through analyzing each market’s performance by segment.