Zeynep Varlı Can

Vice President @ Communication Partner

About

Strategic communication consultant with over 17 years of experience in strategic communication, corporate communications, content creation, internal communications, and crisis management for Fortune 500 clients. Proven track record in managing high-performing teams and delivering impactful campaigns in fast-paced environments. Passionate about building productive relationships with clients, partners, stakeholders, and team members. Experienced team leader with over 9 years of success in execution, monitoring, mentoring, and strategic leadership.

Country

Türkiye

City

Kadıköy

Industry

Public Relations & Communications

Skill

Management, Yönetim, Paydaş Yönetimi, Paydaş Katılımı, Spor Pazarlaması, Sosyal Sorumluluk, Medya Stratejisi, Marka Yönetimi, Kriz Yönetimi, Strategy, Communication, İletişim, Yazma, Public Relations, Corporate Communications, Marketing Communications, Internal Communications, Strategic Communications, Social Media, Press Releases

Experience

Vice President

Communication Partner

2022-7 - Present · 4 yrs 3 mos

Istanbul, Turkey

Group Director

Communication Partner

2016-12 - 2022-8 · 5 yrs 9 mos

Istanbul, Turkey

- Strategy-focused communication consultant (PR, digital and internal communication) dedicated to giving every client strong support to elevate their corporate and brand perception. Helps corporations and brands to build mutually beneficial relationships between organizations and their target audiences both internal and external. - Has 10 direct reports. Coordinates and motivates direct reports to maximize client satisfaction and organizational excellence. Group Brands: - Sabancı Vakfı - Madame Coco - HARIBO - Barilla Group (Barilla, Filiz Makarna, WASA) - Avansas.com - File Market - Boehringer Ingelheim - Janssen Türkiye (Pharmaceutical Companies of Johnson & Johnson) - Allergan Aesthetics (AbbVie) - Fibabanka - CIGNA - OTOKAR - MESS (Türkiye Metal Sanayicileri Sendikası) - Trans Anadolu Doğalgaz Boru Hattı Projesi (TANAP) - Çayeli Bakır İşletmeleri (First Quantum Minerals) - Demirdöküm (Vaillant Group Türkiye) - Türkiye Perakendeciler Federasyonu (TPF) - İnci GS Yuasa

Communication Consultant

Communication Partner

2012-9 - 2016-12 · 4 yrs 4 mos

Istanbul, Turkey

PR & Marketing Communication Accounts: Bristol Myers Squibb, Novartis, Barilla, Kentucky Fried Chicken (KFC), Pizza Hut, Demirdökum (Vaillant Group), İSMOB (Istanbul Furniture Fair), Bristol-Myers Squibb (BMS), Vespa, Piaggio, Doğa Derneği (Association of Nature - Non-Profit Organization) Internal Communications & Change Management Accounts: TOFAS (Turkish automotive company; joint venture of Koc Holding and Fiat S.p.A.), First Quantum Minerals - Çayeli Bakır İşletmeleri (CBI), Türkiye Finans Bank, Orhan Holding, YünSA (Sabanci Group Company), Eczacibasi Group Building Products Companies, Anadolu Efes HQ

Copywriter / Editor

ÜNİTE Edelman

2010-8 - 2012-9 · 2 yrs 2 mos

Istanbul, Turkey

Zeynep VARLI's Brand Experience: -Unilever Home & Personal Care (OMO, Rinso, Yumoş, Domestos, Cif, Lifebuoy) -Shaya Group (Starbucks, LePain Quotidien, Pinkberry) -Schneider Electric -C&A -Danone -Diversey -Richmond International -EGP (Detan, OK, Egos) -Karafirin -Desa, -Yatas