Zeynep (Gozum) Husso

I was responsible for developing the service offering and value propositions of Nordea Cards on Group level. I lead agile cross-border product development related to e.g. mobile payments and the Nordea mobile banking app in cooperation with Nordea's strategic partners. I have achieved, for example, increase in the mobile app enrollment for a 3rd party partnership program leading to an increase in overall Nordea customer engagement. I manage Group-wide transformation projects and organizational change initiatives.

I led negotiations and managed the relationship with Nordea’s strategic partners. I led Group-level sourcing projects, developed the sourcing process for contract management and trained the staff in the Operational Center located in the Baltics.

I led Group-wide (18 operating companies) international roaming negotiations with global strategic partners and managed the whole life-cycle of partnerships. I developed partnership strategy and negotiation tactics resulting in ~20 M€ total margin improvement in international roaming services. I was the single-point-of-contact for all key accounts in Europe and Middle East and became their trusted business partner. I was also responsible e.g. for the international roaming services budget, forecasting, risk analysis and financial reporting.

I led international wholesale negotiations and managed the relationship with all of Avea's key accounts including MVNOs in Europe, Middle East, North America and CIS region . I was responsible for international services offerings and value propositions including go-to-market (GTM). I achieved an increase of +30 M€ in annual international roaming revenue. I planned and executed ATL marketing and CRM activities together with marcom and digital marketing teams. I led international wholesale projects and synergy initiatives with Group companies.

I was responsible for developing Credit & Debit Cards offering and value propositions in line with HSBC strategy, market and customer insight. I led sales and marketing activities of Cards towards sales channels and Marcom. I was also responsible for business cases, performance monitoring and financial reporting.

I supported the Mobile Connectivity business area through financial, business case and KPI impact analysis. I performed pre- and post-decision financial modeling of tariff and pricing changes including responses to competitor pricing moves.

I was teaching macro economics and international finance.

Appeared in Deans High Honors List