Zeynep Hulagu Erim

• Managing performance marketing processes for Garanti BBVA's digital sales products, including Time Deposit and Investment Funds. • Oversee subsidiaries' performance marketing for Garanti BBVA Digital Assets and Garanti BBVA Securities. • Implemented data-driven strategies to optimize marketing campaigns and drive customer acquisition. • Collaborated with cross-functional teams to analyze performance metrics and improve ROI. #crypto #investment #newuseracqusition

• Planning, executing, managing, and optimizing end-to-end campaigns across upper, mid and lower funnels for medium and large accounts. • Measured and optimized performance metrics (ROAS, CTR and new buyer#) across different products, onsite on Walmart’s digital properties & offsite across the web & social. • Building and delivering media plans for new client opportunities using strategic insights and best practices. • Consulting sales teams on insights to clients detailing performance, campaign optimizations, and new opportunities. • Partnering closely with internal teams including account management, sales, and advanced analytics to define metrics and measure success of campaigns using internal analytics.

• Managed performance marketing operations of Hepsiburada & its affiliated businesses & services. • Responsible from branding, conversion and mobile app growth campaigns. • Conducted campaign set up, developing audience strategy, optimizing campaign spendings, performance reporting and creative briefing across including but not limited to Meta Ads, Tiktok and Google Ads. • Measured and optimized ROAS, CPA, CPC, CPI and DAU/WAU. • Coordinated internal creative processes between Branding & creative team and Performance Marketing team as POC.

Managing digital marketing operations of turkcell.com.tr e-commerce side and Turkcell Platinum (GoogleAds, Facebook Business Manager, Twitter etc.) campaign set up and optimization, audience strategy and creative briefing, media planning); regular reporting of marketing channels, maintaining effective communication with clients. Having also knowledge of Adjust, Google Shopping, Facebook Catalogue Sales, Google Analytics.

Managing digital marketing operations of Garanti BBVA and Garanti BBVA Emeklilik (GoogleAds, Facebook Business Manager, Linkedin, Twitter etc. campaign set up and optimization, audience strategy and creative briefing, media planning); regular reporting of marketing channels, maintaining effective communication with clients. Having also knowledge of Adjust, App Annie and Apps. Responsible of App Download, App Engagement, Credit Account, Time Deposit products in agency side.

• Manage and optimize campaigns/advertisements. • Identify Key Performance Indicators (KPI) to present campaign performance in a formal setting with management and external clients. • Data analysis and track on revenue/margin and the performance of campaign platform. • Support account manager with the reports to client and maintain database with product analyst. • Build BI report. • Update SQL query and generate report for pacing

*Measuring performance of the lines/product and team in terms of quality, time and waste *Analyzing/Reporting the performance of the lines/products with statistical process control system (using Minitab, Excel programmes)

Next Academy Business School - Interactive Marketing

Erasmus experience for a year.