Zeynep Balyali

Senior Product Marketing Manager @ Wooga

About

Product and Brand Marketer specializing in human-centric iconic brands such as Dove, Clinique, Nivea, Milka, Origins, and L'Oreal across retail, e-commerce, and start-up environments. With over 15 years of experience in global and local brand strategy and creative campaign execution, I have worked with top companies in the European and Middle East & Africa markets. I am digitally savvy with extensive experience on all key digital platforms, prioritizing social media and e-commerce. I have an award-winning track record of innovative digital and social media-driven campaigns for both mass and luxury cosmetics and lifestyle brands. My career spans regional roles in Turkey, Austria (Vienna), Germany (Berlin), and the UAE (Dubai), covering more than 25 countries. Brand Portfolio Experience: Cosmetics: Clinique (skincare, makeup, fragrance) Clear (hair care) Dove / Dove+Men Garnier Labello (lip care) L'Oreal Paris Kerastase Maybelline Nivea Origins skincare Vichy Foods: Cadbury chocolate Cote d’Or Milka Kraft Cheese Toblerone Start-up experience: Circ e-scooters Lingoda online education platform Onefootball mobile app

Country

Germany

City

Berlin

Industry

Higher Education

Skill

Player experience, game marketing, Customer Retention, Mobile Games, Social Games, Messaging, PMM, Strategic Marketing Management, Campaign Development, Marketing Campaign Management, B2C Marketing, Brand Marketing, Revenue Generation, Retention Strategies, P&L Management, Growth Hacking, B2C e-commerce, Luxury Brand Marketing, Pricing Strategy, Growth Marketing

Experience

Senior Product Marketing Manager

Wooga

2024-6 - Present · 2 yrs 4 mos

Berlin, Germany

June’s Journey No:1 hidden object mobile game product marketing strategy and execution.

Senior Product Marketing Manager

Lingoda GmbH

2021-12 - 2024-5 · 2 yrs 6 mos

Berlin, Germany

Product marketing strategy development and execution

Country Manager DACH & International Expansion Markets

Lingoda GmbH

2020-2 - 2021-12 · 1 yr 11 mos

Berlin Area, Germany

Focus on DACH and Growth markets part of the international expansion team

Senior Marketing Manager & Partnerships 🛴

Circ

2019-5 - 2019-11 · 7 mos

Berlin Area, Germany

Worked on the go-to-market strategy for launching e-scooters in the German market, including the development and execution of omnichannel marketing campaigns. Note: Following Bird’s acquisition, the business exited the German market, and my role ended.

Senior Brand Manager

OneFootball

2018-8 - 2019-5 · 10 mos

Berlin Area, Germany

Brand re-launch and positioning, consumer research and competitive analysis

Head of Consumer Marketing, Clinique & Origins

The Estée Lauder Companies Inc.

2015-7 - 2018-8 · 3 yrs 2 mos

Dubai , United Arab Emirates

Responsible for Clinique & Origins Skin Care, Make-up and Fragrance portfolio in the Middle East, working very closely with business partners and retailers (Sephora, Debenhams, Harvey Nichols, Lafayette and e-commerce retailers) Leading the marketing team with 3 direct reports. Responsible Markets: UAE, KSA, Kuwait, Oman, Qatar, Bahrain, Lebanon, Jordan

Senior Brand Marketing Manager MENA

Beiersdorf

2014-2 - 2015-7 · 1 yr 6 mos

Dubai, United arab emirates

Nivea Skin Care and Lip Care for MENA region Responsible Markets: UAE, KSA, Egypt, Kuwait, Oman, Qatar, Bahrain, Lebanon, Jordan

Brand Marketing Manager

Unilever

2011-3 - 2014-2 · 3 yrs

Dubai, United Arab Emirates

Hair Care Category: Dove, Clear Hair Care and Dove Men+Care Masterbrand My experience in this role included local product and packaging development, GTM (Go-To-Market) strategy formulation and execution through both offline and online campaigns, consumer promotions, and sponsorships, while working closely with creative and digital agencies, as well as the in-house media team. It also involved consumer research, annual brand planning, budget management, and sales tracking.

Junior Product Marketing Manager, Kraft Middle East

Mondelēz International

2010-9 - 2011-5 · 9 mos

Dubai, United Arab Emirates

Kraft Cheese Portfolio Responsible for the GCC region (Saudi Arabia and Gulf markets)

Assistant Brand Manager, CEEMA HQ

Mondelēz International

2008-10 - 2010-9 · 2 yrs

Vienna,Austria

Brands I worked on: Milka and Toblerone Working at Regional Headquarter for Chocolate Category of Kraft Foods Central & Eastern Europe Middle East & Africa Region Head Office located in Vienna/Austria. Responsible markets: Russia, Ukraine, Poland, Hungary, Czech Republic, East Adriatic Countries, Romania, Bulgaria, Turkey and Middle East, Africa.

Marketing Communications (PR& Influencers) Intern

L'Oréal

2007-8 - 2008-9 · 1 yr 2 mos

Istanbul, Turkey

Brands: L'Oreal Paris Skin& Hair, Garnier, Maybelline Make-up, Vichy, La Roche Posay

Project Manager

Kipru

2006-9 - 2007

Istanbul, Turkey

http://www.brandoncampus.com Social network startup founded in Turkey Managed the University Campus Managers from 12 different universities (project coordination and goal setting including taking part in recruitment)