Zenil Dumasya
Senior Manager - Digital Marketing Scrum Master @ GSK
About
A versatile marketer with a strong exposure to business strategy, digital transformation and agile delivery. Adept at working in a global business landscape with multiple stakeholders, bringing in strategic vision and hands-on leadership - transforming the way we engage with healthcare professionals.
India
Mumbai
Pharmaceuticals
AI deployment, Performance Metrics, Scrum, Customer Experience, Stakeholder Management, Digital Strategy, Omni-Channel Marketing, Agile Methodologies, Innovation, Brand Management, Marketing Strategy, User Journeys, Digital Marketing, Key Performance Indicators, Content Strategy, Marketing, Customer Insight, Interpersonal Skills, Communication, Customer Satisfaction
Experience

Senior Manager - Digital Marketing Scrum Master
India
• Agile empowerment: Leading global cross-functional teams in adopting Agile methodologies • Leading AI transformation for the global regions driving efficiencies in the business • CX Innovation: Driving innovation and exceptional customer experiences • Omnichannel marketing: Facilitating effective omnichannel user journeys with the CX and brand teams • Stakeholder collaboration: Aligning strategy and operations and streamlining project impediments • Performance optimization: Using data-driven insights to monitor and enhance business performance

Customer Experience Manager - Emerging Markets
Mumbai, Maharashtra, India
• Data-driven customer experience in EM-APAC • Omnichannel marketing strategy contributing to the org's topline • Continuous innovation to accelerate the delivery of impactful experiences • Global content repurpose and improving efficiency • Marketing performance analysis & insights • Cross-matrix collaboration to maximize the performance

Lead - Customer Experience (Healthcare professionals)
*Omnichannel marketing strategy - data driven segmentation & targeted engagements *In-market and enterprise-level commercial engagement strategy *Innovation to drive digital excellence and transformation - Ai powered solutions *Customer Experience management - CX roadmap & action planning *Glocalisation of CX program *Advancing access of life-saving therapy through innovative business models *Partnering across the org to build a digitally native ecosystem

Country Brand Manager - Digital
India
*Digital brand strategy for Specialty Care and Oncology business units *Omnichannel marketing plan for Innovative brands *Innovative customer engagement campaigns *Translating data-driven insights into actionable solutions *Business solutions and partnerships *Deploying tech in business

Lead - Digital Outreach
Mumbai, Maharashtra, India
*Digital solutions lead - Budget brands segment *Teamed up for flagship projects of Jio *Intrapreneurial stint in marketing, media and entertainment *Personality branding & social media marketing lead *Creating value-based partnerships *Driving innovative digital campaigns

Assistant Engineer
Makewell Constructions
Mumbai, Maharashtra, India
Zenil Dumasya's Contact Information
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