Zen Khurana

Senior Copywriter shaping brand narratives for BMW Motorrad, MINI and other performance-driven and culture-led brands. My work spans award-winning launches, outdoor campaigns, experiential activations and digital-first storytelling. I enjoy building brand worlds that feel distinctive, intelligent and culturally in tune.

-Reviewing and gathering data related to Analytics and working on growth strategies to grow said analytics -Generating concise and eye catching content for growing reach organically in a collaborative environment. -Developing relevant content in lines of today's trends. -Resorting to making use of the most contemporary practices in order to move along and ahead of the market while collaborating with others. -Organizing campaigns and raising awareness about the issue, problems faced and how to tackle them.

-Developing and creating content for various social media campaigns. -Maintained a digital portfolio for various Social Media Platforms such as Instagram. -Worked on outreach and external partners communication. -Created various campaigns in collaboration such as gleam or giveaways while collaborating with my other contemporaries to raise awareness within both communities

-Working on developing creative and relevant concepts and material for the magazines technology and sports division. -Working on long form Caption posts for short news stories that were posted on their Instagram page. -Engaged in content creation for both divisions including long form and short form articles. -Collaborated with editor in chief and other contemporaries for numerous projects. -Participated in several group discussions regarding online data collection, blog management & scheduling & social media management.

-Generating concise and eye catching content for branding and advertising campaigns inclusive of headlines and body copy. -Maintaining a digital portfolio, on the website along with various Social Media Platforms. -Conceptualizing and organizing market research means according to current affairs to compare and create ingenious content. -Using search engine optimization (SEO) strategies to maximize the online visibility of a website in search results. -Developing related content for multiple platforms, such as email marketing, product descriptions, videos, and blogs. -Resorting to making use of the most contemporary practices in order to move along and ahead of the market

-Generated content for branding, advertising and said campaigns in order to attract clients. -Collaborated with various associates regarding content creation for the website, apps and all social media platforms. -Undertook content creation for the app including chatbox scenarios, notifications and pop ups. -Developed story lines for commercials and advertisement. -Maintained a digital portfolio for the website & Social Media Platforms