Zelda Koh

Integrated marketer leading strategic engagements and partnerships across the ASEAN and Pacific including hosted events, third party sponsorships and digital marketing campaigns.

I create platforms and foster communities for WBCSD members, businesses and ecosystem players headquartered in Asia and the Pacific to exchange and convene - with the ultimate goal of accelerating system transformations needed for a net zero, nature positive, and equitable future. I achieve this through organizing and executing strategically placed engagement events, active amplification of APAC member initiatives and by leveraging on global resources to further Member interest. I also help advocate and raise awareness for challenges and needs faced by APAC based businesses in meeting their sustainability goals at global platforms.

I was a dedicated and detail oriented Financial Advisor with a niche in Retirement Planning, Estate Planning and Investments. I worked independently to prospect and meet with clients to develop personalized solutions to their financial needs. I achieved Top Rookie Advisor in December 2020 and top advisor of the month in December 2020 as well as February 2022.

I was a trainee broker on the SGD Interest Rate Swaps desk where we facilitated trade between institutional traders via price discovery and negotiation. We also foster and build strong relationships with clients by regularly organizing and attending corporate events.

I worked in the eCST Client Connectivity department with an international team spread across Asia, Europe and the US. My main role was to provide support to eFX sales and traders. A typical day's tasks include troubleshooting technical issues on external vendor platform (Bloomberg, FXALL, EBS, FXSpotStream, 360t, Traiana, RTNS) and internal applications, handling trade confirmation related queries and client configuration changes. I also assisted with API onboarding projects which consists of coordinating the set up between the client and internal stakeholders as well as facilitating the go-live call.

My main role was to work with my team to perform several outward facing corporate activities including hosting corporate visits, social media content creation, design work and other ad hoc activities. I also completed a project where I designed a visitor SOP which will be used as a step-by-step guide for all departments on how to host visitors based on various factors including type of guest, purpose of visit and duration.

My main objective was to complete the Customer Satisfaction Survey Report and handle any ad hoc marketing duties. The customer satisfaction survey is conducted biennially as part of APP Systems Services Pte Ltd (APP) commitment to upholding the ISO 9001:2008 standards. The results of the survey are used to analyze and evaluate our performance based on a set of key performance indicators. I was tasked with conducting the surveys (via email, phone and face-to-face interviews) and compiling responses which I used to write the report. The sample population consisted of about 1500 regional and local customers. This project taught me how to organize and manage data as well as how to effectively and tactfully collect useful feedback from customers. The latter includes designing of marketing collateral with Adobe Photoshop and/or illustrator, editing of the company website as well as sourcing for designers and printers to obtain quotes for price comparisons. I picked up skills including Photoshop and Illustrator which I find are transferable and useful skill to have.