Zehra Chatoo

On a mission to minimise bias, amplify culture and unlock creativity in a world of AI. How do we do this: - We help build brands responsibly in the Age of AI (working with both agencies and brands directly) - Putting a spotlight on tech trends influencing business and marketing, with practical opportunities to unlock meaningful growth - Leaning into the new rules of brand building, with a focus on the Creator community - REP IQ, our AI fuelled proprietary tool to identify representation in your advertising

As Head of Strategy & Planning, I partnered with Meta’s top 100 Global Brands to unlock growth through strategy, cultural insight, and innovation. My remit spanned global frameworks, thought leadership, and executive engagement — shaping how brands build meaning and connection in the age of AI. 🎤 Keynote speaker & moderator: Regularly featured at industry events and podcasts, hosting and interviewing cultural and business leaders from Jill Scott to Ashley Walters to Adam Mosseri. - Led Meta’s Global Framework, Connected Brands — defining how brands are built on social - Created Next Gen, Meta’s trends-fuelled, insight-led approach to engaging Gen Z. - Pioneered Diversity Unlocks Discovery, Meta’s global framework to reduce bias in advertising — bridging engineers and marketeers to create more equitable AI systems. -Co-led EDI for UK site, Meta’s 5,000-strong MRG employees, embedding inclusive behaviours & leadership -Worked closely with CMOs, agency leaders, and platform partners to help brands thrive

As Head of Strategy I set the strategic direction for our clients and the agency — translating brand and business challenges into insight-driven, media-led solutions that drive growth. During my time at MG, I won IPA and Cannes awards, and set up OPEN, our inclusivity and representation program which was recognised as a Harvard Business Case Study for best practice.