Zehra Nisa Safran

Support product lifecycle management activities for prescription products. Conduct market and competitor analysis using IMS / IQVIA data. Coordinate Ministry of Health application and approval processes. Plan and execute scientific congresses, physician meetings, and branding activities. Manage KOL identification and engagement to support scientific communication. Collaborate cross-functionally with Sales, Medical, and Regulatory teams.

Managed Urology and Gynecology portfolios across multiple territories. Consistently exceeded sales targets with 115–125% realization rates. Built long-term physician relationships through scientific detailing. Increased brand penetration through effective territory and performance management.

Conducted molecular biology laboratory experiments, ensuring full compliance with GLP safety standards. Performed genetic research focused on gene silencing mechanisms and cell-based assays, contributing to ongoing molecular biology and cancer research projects. Managed laboratory operations, including equipment sterilization, chemical inventory organization, and maintenance of a safe and efficient laboratory environment.

Supported pharmaceutical R&D and pre-formulation activities, contributing to early-stage product development processes. Assisted in pharmaceutical analysis using High-Performance Liquid Chromatography (HPLC) for drug substance testing and quality evaluation. Gained hands-on exposure to drug formulation workflows and the pharmaceutical product development pipeline prior to manufacturing.

Authored and managed a university-funded BAP research project focused on cancer research, taking responsibility for project planning, execution, and reporting. Conducted molecular biology laboratory studies, including gene silencing mechanisms and cell-based assays, contributing to departmental research outcomes. Worked with laboratory animals (rats) in compliance with ethical standards, supported by an official Laboratory Animal Use Certificate. Collected, analyzed, and documented experimental data to support academic research and project deliverables.

Completed a TÜBİTAK 2209 undergraduate research project and participated in a university-funded BAP research project, both focused on cancer research. Gained hands-on experience in mammalian cell culture, oncology research methodologies, and laboratory animal handling, in compliance with ethical and safety standards.