Zeal Tai

Lead the Regional Publisher Acquisition strategy for Ad Monetization across Southeast Asia, overseeing team growth and performance. Scaled team revenue by 3X from 2024 to 2025 through high-stakes negotiations and the acquisition of top-tier partners. Collaborate cross-functionally to execute monetization strategies and onboard key strategic partners, driving measurable business impact across the region.

Driving strategic growth and market expansion across Southeast Asia by identifying and executing innovative partnership strategies. Expertise in developing and negotiating mutually beneficial monetization programs that leverage operational scale, regional insights, and a deep understanding of the publishing landscape to deliver measurable revenue growth and increased market share.

Accelerated global adoption of core monetization products by strategically leveraging platform scale to unlock new publisher revenue streams across all markets. Partnered extensively with cross-functional (XFN) teams (Product, Engineering, Sales) to identify market needs, develop go-to-market strategies, and ensure the successful deployment of scalable, high-impact solutions.

Managed strategic partnerships with top-tier partners across the Greater China region, focusing on long-term growth and joint business plans. Drove performance and success metrics for a portfolio of key partners by identifying new monetization and content opportunities.

Drove operational and financial transformation for the APAC Agency business, primarily focusing on Google Ads sales enablement. I was responsible for delivering USD$XXM in incremental growth in 2018 as the Product Operations Manager for YouTube Prime Packs. This work involved forecasting and developing long-term business growth plans, providing in-depth data analysis to APAC leadership on consumer behavior and financial impact, and restructuring existing deal programs to support strategic agency business decisions across the region.

Provided critical analytical and strategic support for content and deal negotiations across the APAC region. Analyzed complex business terms and structured data to model financial outcomes, ensuring optimal return on investment for key content partnerships.

Co-founded and scaled a technology startup focused on building two distinct digital platforms. Led the strategy and development for a platform connecting tutors and students, streamlining educational services, and simultaneously launched a consumer-focused pet platform designed to address specific market needs. Responsible for the initial product vision, market validation, and execution across both verticals.

Selected as one of 25 trainees for Google's highly selective Data & Analytics Program, where I completed intensive training in Big Data, Predictive Modeling, R, and Google Analytics. I leveraged these skills to win the program's project contest by developing a revenue model projected to increase revenue by over $400,000 annually for the partner. I was also selected as the Valedictorian of the cohort.

Drove operational efficiency and project implementation across the International IT function, supporting over 12 global offices. I led the business analysis for the Global Network Infrastructure project, constructing the necessary diagrams and specifications for physical implementation. Concurrently, I successfully managed the implementation of a SharePoint-based web portal after gathering user requirements from 12 International offices, ultimately enhancing team productivity across the region.

Applied advanced data analysis and analytical strategies to drive innovation and process improvement within Consumer Banking and Card Operations. Key contributions included developing conceptual prototypes and analyzing data requirements to support the launch of Singapore's first biometric mobile application. Concurrently, I performed detailed workflow analysis for Card Operations departments to identify inefficiencies and successfully improve overall productivity.

Provided technical and administrative support for government and commercial construction projects, assisting the team with Design Calculations, Tendering Process documentation, and Quality Assurance. Required regular cross-disciplinary collaboration with various internal teams and external vendors.

•Represented NTU in Energy Connect Student Competition, Organized by Energy Market Authority •Designed & Implemented an exclusive educational financial planning web portal for NTU students

• Global Summer Studies Program