Zeynep Çebi

-Led the product design strategy for the checkout, cart and multi-warehouse domains from ideation to implementation, taking ownership of the the entire design process from start to finish -Successfully completed several high-impact projects that resulted in a 17.5% increase in page conversion rate. -Collaborated with an international team of product owners, software and QA engineers -Worked cross-functionally with marketing, business intelligence, data science, logistics teams to define and execute product strategy and vision. -Worked with lean development and Kanban framework. -Utilized design thinking and data-driven approach to identify and solve user pain points and improve overall product experience. -Responsible for UX research by conducting user interviews, detailed user research, competitive research to gather insights and inform design decisions. -Created wireframes, prototypes, and high-fidelity mockups to effectively communicate design solutions to stakeholders. -Highly experienced in design guidelines, responsive design and mobile application design. -Developed and maintained design system to ensure consistency and efficiency across all product designs. -Designed and executed usability testing to validate design solutions and identify areas for improvement. -Incorporated user feedback and performance metrics into the design process to continuously iterate and improve product design.

-Was part of the founding and management team from the start. -Contributed to decision making on business-related matters such as planning, marketing and content strategy and provided design solutions to support business goals. -Responsible for overseeing all aspects of the brand’s visual identity, UX and design process. -Led the design for the company's mobile app, website and all design materials, elevating the brand's visual identity and improving user experience. -Managed designers and developers for web and mobile app design projects. -Responsible for product design strategy including user research, benchmarking, wireframing, developing a design system and high-fidelity mockups.