Ahmed Zayed
Area Sales & Business Development Manager | First For Decoration @ FIRST FOR DECORATION
About
With over a decade of experience in sales and business development, I have honed my ability to drive growth and deliver results across diverse markets. My professional journey includes leading high-performing teams, achieving significant revenue milestones, and optimizing operations through strategic initiatives. These experiences have equipped me with the skills to excel as a leader at MAZ HOLDING, where I contribute to shaping the company's dynamic growth trajectory. MAZ HOLDING is a prominent conglomerate in Saudi Arabia with a proven legacy since the 1970s. Focused on construction and retail industries, we offer world-class products such as premium bedding, mattresses, kitchens, and wellness solutions under renowned brands like Bed Quarter and Nolte Kitchen. With an extensive footprint of retail stores across KSA and partnerships with international leaders like KING KOIL (USA) and NOLTE KITCHENS (Germany), we aim to enrich lives by setting benchmarks in quality living standards. Contact me if you'd like to learn more about our mission of "Leading in Excellence to Further Enrich the Quality of Life."
Saudi Arabia
Riyadh
Retail
Skin Care, Skin Care Products, Perfume, Beauty, Retail, Sales, Customer Experience, Customer Engagement, Custom Furniture, Modern Furniture, Mattresses, Chair Massage, Customer Support, Customer Service, Customer Satisfaction, Customer Retention, Relocation, Market Penetration, Renewal Retention, Sales Analysis
Experience

Area Sales & Business Development Manager | First For Decoration
Riyadh, Saudi Arabia
• Exceeded annual sales quota by 130% through strategic B2B acquisition in the luxury sector. • Improved gross margins by 25% by implementing a high-impact sales strategy for commercial and hospitality projects. • Led a team of over 25 staff, establishing performance-driven KPIs and specialized coaching frameworks.

Regional Sales & Business Development Manager | MAZ Holding
Riyadh, Saudi Arabia
• Orchestrated a successful expansion across KSA, UAE, and Bahrain, achieving SAR 157.5 Million in revenue. • Negotiated global vendor agreements, resulting in 15% procurement savings and streamlined supply chain processes. • Enhanced forecasting accuracy by 35% through the implementation of KPI dashboards and Microsoft Dynamics. • Recruited and mentored over 100 staff, cultivating a high-performance culture in regional showrooms.

Showroom Manager
Introduced targeted sales training and merchandising strategies that directly improved walk-in conversion rates by 18%. Built and nurtured an exclusive VIP client portfolio, increasing the average transaction value by 20% through personalized relationship marketing. Spearheaded the redesign of the showroom floor layout, optimizing customer traffic flow and increasing the visibility of high-margin premium products. Reduced operational overhead by 12% through the implementation of strict inventory management and localized cost-control initiatives. Managed premium showroom operations, achieving 95% customer satisfaction metrics and standardizing service levels to reflect luxury brand values.

Sales Executive
Consistently exceeded personal monthly sales targets by 15-20% through advanced consultative selling techniques and needs-analysis. Generated 35% repeat business from high-value customers by delivering tailored product solutions and conducting effective product demonstrations.
Ahmed Zayed's Contact Information
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