zara baker

digital marketing consultant

About

"An established Marketing Consultant & a successful Model. My industry experience ranges from executive education & coaching to corporate identity & brand development at a global level." I have worked with prestigious global brands like the Certified Management Consultant in partnerships with international organizations like the International Consulting Management Institutes & the Chartered Management Institute, UK.

Country

united states

City

san diego

Industry

internet

Skill

management, marketing, online marketing, lead generation, market planning, marketing management, leadership, marketing research, sales, business development, product launch, customer retention, new business development, customer service, marketing strategy, sales management, strategic planning, team building, account management, training, small business, social media, customer satisfaction, negotiation, business planning, b2b, business to business, market research, social media marketing, digital marketing, search engine optimization, search engine marketing, pay per click, google analytics, google adwords, search engine optimization, search engine marketing, mobile applications, email marketing, online lead generation, inbound, blogging, event planning, content marketing, online reputation management, ppc bid management, brand development, brand journalism, digital strategy, digital project management, paid search strategy, website building, working with clients, marketo, start up consulting

Experience

integrated marketing consultant

zbs group

2016-1 - Present · 10 yrs 9 mos

Helping companies increase their top and bottom line results through AI-powered integrated marketing and automation.

advisor

cloufi

2019-1 - Present · 7 yrs 9 mos

digital marketing consultant

cfg bank

2018-1 - 2019-3 · 1 yr 3 mos

Drove a brand makeover strategy for CFG to help this tech startup win high-end clients by creating an authentic and end-to-end client experience on web and mobile. Streamlined lead generation through HubSpot & API integration. Worked with agency partners to develop campaign focused landing pages while utilizing geo-targeting and single keyword ad groups leading to a boost to quality score for paid search campaigns. A multi-channel marketing strategy, including organic, social, paid search and email channel utilization led to a 400% increase in marketing contribution to ROI.

advisor

1 collision network

2011-1 - 2013-12 · 3 yrs

Drove regional marketing and sales efforts for around 50 autobody shops through the creation and execution of dynamic programs, programs, promotions and incentives geared towards the development, growth, and loyalty of prospective customers and current accounts leading to increased top and bottom line growth that surpassed company expectations

digital marketing consultant

executive management institute exmi

2009-1 - 2011-12 · 3 yrs

Drove an ICMCI initiative to develop an online professional training and certification portal for management consultants around the globe. Inbound marketing and lead generation through social media resulted in a 75% increase in MQLs and paid memberships from 50 countries

digital marketing consultant

usa vein clinics

2016-11 - 2017-9 · 11 mos

Responsible for editorial calendar for all 3 brands; USA Vein Clinics, USA Vascular and Fibroid Centers, Google Analytics, Website development.

digital marketing consultant

fresenius kabi usa

2017-10 - Present · 9 yrs

Managing a digital transformation initiative at Fresenius Kabi, North America. Built a new digital marketing department with accountability for web development and digital marketing KPIs. I facilitate the commercial pharma & medical device marketing teams with new product launches, digital asset creation and management, lead generation, multi-channel marketing campaigns, cross-selling & up-selling opportunities for the Oncology, Anesthesiology, Anti-Infectives, Specialty Products, Parenteral Nutrition, RTA Drugs, Infusion, Autotransfusion & Cell Therapy Technologies, Therapeutic Apheresis, and Veterinary Animal Healthcare. To improve technology adoption among the marketing and sales team, I conducted a series of training workshops while mentoring C-Suite executives to drive their technology-driven projects.

Education

edinburgh business school, heriot - watt university

marketing

2008-1 - 2010-1 · 2 yrs 1 mo

MSc in Marketing gave me a scientific & research focused approach to marketing. It made me capable of understanding the importance of marketing from the pre launch stage to product development, product launch to marketing planning and continued success.