Pedro Zanetello
International Projects & Strategic Partnerships @ Instituto Caldeira
About
Graduated in Business/Marketing from PUCRS, with an MBA in Business Management from FGV, I have over 15 years of experience in entrepreneurship, innovation, Venture Capital, institutional relations, services, communication and retail. An Honorary Member of the Instituto de Estudos Empresariais (IEE), I served as Director of Institutional Relations & Liberty Forum (2021/22), co-leading the 35th Liberty Forum in Porto Alegre, RS – recognized as the largest debate event in Latin America (Forbes). I was also a Director at the Commercial Association of Porto Alegre (ACPA) from 2020 to 2024. Currently, I am a member of the Emerging Venture Capital Fellows (EVCF). I believe entrepreneurship is the driving force of world transformation, and my mission is to contribute to a freer and more prosperous society. Today, I focus on building relationships with key players in the innovation and business ecosystem, fostering groundbreaking global connections and solutions. Areas of Interest: Open Innovation, Relationship Management, International Relations & Projects, Startups, Venture Capital, Corporate Venture Capital, Investments, Business Development, Portfolio Management, Entrepreneurship, Sustainability.
Brazil
Porto Alegre
Financial Services
Marketing, Gestão de vendas, Treinamento, Colaboração em equipe, Gestão de equipes, Procedimento operacional padrão (POP), Alimentos e bebidas, Relacionamentos interpessoais, Negócios internacionais, Visão estratégica, Comunicação intercultural, Habilidades de apresentação, Avaliação de investimento, Planejamento estratégico, Microsoft Excel, Analítica, Satisfação do cliente, Estratégia, Avaliação de empresas e negócios, Diligência prévia
Experience

International Projects & Strategic Partnerships
Responsible for designing and executing international programs and business missions across key global ecosystems (Europe, US and Asia), connecting C-level executives, startups and investors to high-impact innovation environments. In parallel, I lead the Strategic Partnerships front, developing and activating collaborations with global and national partners, including innovation hubs, corporations, governments and institutions, to unlock business opportunities, soft landing programs and cross-border initiatives. My role sits at the intersection of internationalization, business development and ecosystem building, focusing on: - Global partnerships and cooperation agreements; - Executive missions and curated innovation experiences; - Soft landing and cross-border programs; - Strategic connections between Brazil and leading innovation ecosystems worldwide.

International Projects
Porto Alegre, Rio Grande do Sul, Brasil
Leading the design and commercialization of international innovation programs, supporting Brazilian companies and startups in market expansion, soft-landing initiatives, and corporate connections. Planning and commercializing international missions, connecting Brazilian executives with global innovation hubs in LatAm, Europe, USA, Asia, and other strategic markets. Managing and activating strategic partnerships with national and international institutions, tech parks, corporations, local governments, and venture capital networks. Expanding and qualifying the partner ecosystem, establishing cooperation agreements and joint projects with innovation institutions. Curating content, panels, and international speakers for major innovation and business events within Caldeira’s annual agenda.

Head of Investments
Porto Alegre, Rio Grande do Sul, Brasil
– Led end-to-end dealflow management, evaluating 1,000+ startups and leading financial, market and strategic due diligence processes, supporting investment committee decisions and deal structuring; – Portfolio management, leading negotiations and relationships with startup founders from the initial business analysis stage through the post-funding period, acting as the main communication link between Captable, startups, and partners; – Direct involvement in building deals that raised over BRL 15 million in investments for approved startups; – Relationship management and business development with Accelerators, Angel Groups, VCs, CVCs, and Corporates as institutional partners for deal flow exchange, joint investment opportunities, and/or development of customized services; – Active startup sourcing (deal hunting); – CRM management and organization of internal process management tools and lead pipelines; – Captable representative in innovation, investment, and Venture Capital events, as well as in startup evaluation processes for partner institutions’ programs.
Pedro Zanetello's Contact Information
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