Zakrya Tauqeer

As the Head of Marketing at Jarvis Marketing Agency, I established and lead a dynamic team of digital marketing professionals dedicated to delivering exceptional results through innovative performance marketing strategies. Our agency specializes in data-driven digital advertising across multiple platforms, including Google Ads, Facebook Ads, LinkedIn Ads, TikTok, and Pinterest. 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: • Overseeing the development and execution of comprehensive digital marketing strategies for diverse clients. • Managing a substantial ad spend, ensuring campaigns are optimized for maximum ROI and client KPIs. • Leading a team of certified experts in Google Ads, Meta, and Semrush to ensure high-quality service delivery. • Conducting in-depth market research and competitive analysis to drive client success. • Cultivating strong client relationships through effective communication and tailored marketing solutions. • Staying at the forefront of industry trends to continuously refine and improve our marketing approaches. 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: • Successfully managed over $20M in ad spend, driving significant growth and conversions for clients. • Achieved a 10% increase in client leads and an 18% reduction in cost per lead (CPL) for a mortgage client within 3 months. • Built a reputation for excellence in performance marketing, attracting clients from various industries including e-commerce, healthcare, finance, and education.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: • Managed Google and Facebook Ads campaigns to generate leads for a B2B business and drive e-commerce sales. • Developed and executed targeted advertising strategies to optimize lead generation and sales performance. • Maintained a ROAS of 15 across both Google and Facebook campaigns. • Managed Google Ads, including branded and non-branded search ads, display ads for retargeting, and Performance Max campaigns. • Managed Meta Ads, utilizing Advantage+, catalog, and retargeting ads to increase ROAS from 10 to 15. • Coordinated with the sales team to ensure effective lead generation and quality. • Allocated budget between Google and Facebook platforms based on performance metrics. 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: •Boosted lead generation by 30% through targeted ad strategies. • Successfully obtained Google Merchant Account approval and scaled Performance Max campaigns from PKR20,000 to PKR150,000 while maintaining a ROAS of 15. • Achieved a 35% increase in e-commerce sales through optimized ad campaigns. • Demonstrated expertise in managing both Google and Facebook Ads platforms. • Effectively coordinated with the sales team to drive lead generation and improve lead quality. • Optimized ad spend allocation between platforms based on performance metrics.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: • Managed a multi-channel lead generation strategy utilizing Google Ads, Meta Platforms (Facebook & Instagram), and Native Advertising networks. • Implemented a data-driven approach to maintain a Cost Per Lead (CPL) under $15 by leveraging bid strategies like Target CPA and leveraging automated rules. • Created visually appealing ad creatives (Canva) and compelling ad copy tailored to specific car models/shapes through dynamic creative optimization. • Conducted A/B testing on ad elements, including targeting parameters, creatives based on design and car features, and ad copy variations, to identify the most effective combinations. • Employed user behavior analytics tools like Lucky Orange and Google Analytics 4 (GA4) to analyze campaign performance, identify conversion leaks, and ensure high-quality leads. • Utilized a combination of bid cap strategies and Google Ads Smart Bidding features (e.g., Maximize Conversions) to scale campaign budgets while maintaining target CPLs. • Successfully scaled the advertising budget from $1,500/month to $10,000/month within 8 months through strategic campaign optimization and budget allocation. 𝑲𝒆𝒚 𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔: • Increased monthly lead volume by 10x through strategic ad scaling and multi-channel campaign management. • Improved lead quality by 15% by refining targeting methods, implementing dynamic creative optimization, and utilizing user behavior analytics. • Established a robust attribution model using UTM parameters and Google Analytics to achieve a near 98% attribution rate, ensuring accurate campaign performance measurement.

As a Senior Google Ads Specialist at Jarvis Marketing Agency, I lead the creation, optimization, and management of Google Ads campaigns to drive significant results for clients across various industries. 𝗠𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: • Developing and executing data-driven Google Ads strategies to maximize ROI. • Conducting thorough keyword research and competitive analysis to create effective ad copy and targeting. • Managing a substantial ad spend, ensuring budget allocation aligns with client goals and KPIs. • Utilizing Google Analytics and other tools to monitor, analyze, and report on campaign performance. • Implementing A/B testing to optimize ad performance and improve conversion rates. • Collaborating with the creative team to develop engaging ad creatives that drive clicks and conversions. • Staying up-to-date with the latest trends and updates in Google Ads and digital marketing. 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: •Successfully managed and optimized over $500k in ad spend, achieving an average ROI increase of 2.8%. •Improved client conversion rates by 1.8% through strategic keyword adjustments and targeted ad campaigns. •Reduced client CPA by 23% by implementing advanced bidding strategies and continuous performance monitoring.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: • Developed and implemented effective Facebook Ads strategies to drive high-quality mortgage leads. • Integrated GHL with ad accounts to streamline lead generation and tracking. • Managed a portfolio of 6 ad accounts with a total ad spend of CA$8,000/month. • Conducted comprehensive audience research to identify and target ideal prospects. • Created compelling ad copy and visuals that resonated with the mortgage market. • Utilized Facebook's analytics tools to monitor and analyze campaign performance. • Conducted A/B testing to optimize ad performance and reduce costs. • Collaborated closely with the client to align campaign goals with business objectives. 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: • Maintained a Cost Per Lead (CPL) below CA$14 for instant form leads and CA$30 for landing page leads. • Reduced the CPL by 22% within 3 months through strategic optimizations. • Increased lead generation by 12% by refining ad creatives and targeting. • Successfully aligned campaign goals with client objectives, leading to improved lead quality and conversion rates. • Enhanced ad engagement by 15% through personalized content and targeted demographics. • Achieved a 20% increase in lead conversion rates by optimizing the sales funnel and ad placements.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: • Developed and executed targeted paid advertising campaigns on Google Ads and Meta Platforms. • Managed 13 ad accounts for chiropractors, maintaining a CPL (Cost Per Lead) under $30. • Conducted in-depth keyword research and competitor analysis to optimize ad performance. • Created compelling ad copies to get lower cpl • Rapid killing and testing on daily basis to manage target CPL • Utilized advanced targeting and retargeting options, including demographics, interests, and behaviors, to reach the ideal audience including Advantage+ for Meta and Display for Google. • Implemented effective bidding strategies, such as manual bidding and automated bidding strategies on Search Ads (e.g., Target CPA, Target ROAS). • Set up and tracked conversion tracking to measure campaign effectiveness. Utilized GTM for google ads tracking and CAPI for Meta Ads Tracking. • Conducted regular A/B testing to optimize ad performance and improve ROI. • Monitored and analyzed campaign performance metrics, including clicks, impressions, click-through rates (CTR), and conversion rates. • Provided regular performance reports to clients and identified areas for improvement. 𝑲𝒆𝒚 𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔: • Enhanced lead generation by 15% through targeted ad strategies. • Achieved a 10% increase in client retention rates through personalized ad campaigns. • Successfully managed 13 ad accounts while maintaining a CPL under $30. • Improved campaign efficiency by implementing effective bidding strategies. • Increased ad relevance and click-through rates through targeted audience segmentation. • Optimized campaigns based on data-driven insights and A/B testing. • Provided valuable insights and recommendations to clients to improve their online marketing efforts.

As a Facebook Ads Specialist at Top Lion, I managed lead generation campaigns for a mortgage client in Canada. 𝗠𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱: • Developing and implementing targeted Facebook Ads strategies to generate high-quality leads for the mortgage client. • Conducting audience research and creating custom audiences to optimize ad targeting. • Crafting compelling ad copy and creatives tailored to the mortgage market. • Monitoring and analyzing campaign performance using Facebook’s analytics tools to make data-driven adjustments. • Implementing A/B testing to continuously improve ad performance and reduce costs. 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: • Reduced the cost per lead (CPL) by 18% within 3 months through strategic targeting and ad optimization. • Increased the number of leads generated by 10% by refining ad creatives and targeting strategies. • Successfully collaborated with the client to align campaign goals with business objectives, resulting in improved lead quality and conversion rates.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: • Managed 49 ad accounts for chiropractors, maintaining CPL under $30 • Integrated Supermetrics to automate daily, weekly and monthly stats directly from ads manager into Google Sheets. • Using Bid caps on the account having CPL consistency issues • Target the right audience precisely to ensure your ads reach the most relevant people. • Conduct A/B testing for optimization to identify the most effective ad variations. • Track key performance indicators (KPIs) to measure the success of your campaigns. • Analyze campaign data regularly to identify trends and areas for improvement. • Make data-driven adjustments to campaigns to optimize performance based on your findings • Total adspend managed was over Au$50k • Reporting daily to the project manager • Fortnightly performance overview with the agency owner • Monthly reporting to clients and regular client servicing 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: • Improved overall ad performance by 18% with continuous optimization. • Reduced CPL by 20% through effective budget management. • Increased new patients rate from 10 to 25% each month.