ZAK NASSAR

General Manager @ Masaahaat KSA

About

I believe studying engineering, especially at McGIll university, will teach you how to solve any problem, and how to tackle any situation, while helping you to deal with work and different situations under pressure. My MBA synergized my knowledge and improved my managerial skills. while my work experience cemented my strategical analysis, and dealing with people. Masaahaat, which was established in 2006, as a direct marketing/ media buying company, seen a tremendous growth and loyalty among its MULTINATIONAL clients. In 2010, I decided to join Masaahaat, and establish the EVENTS DEPARTMENT, as events, direct marketing and other BTL activities complement each other. Now Masaahaat has full teams in JEDDAH and RIYADH (logistical, operational, production, client servicing) and we have an operational office in DAMMAM In less than one year, we have had numerous events with MULTINATIONAL names, adding even more value to our basket of clients. Our goal is to be the number one event company in KSA in the next two years.. Specialties: event management, BTL activities

Country

City

Saudi Arabia

Industry

Events Services

Skill

Event Management, Below the Line Advertising, Advertising, Marketing Communications, Marketing Strategy, Direct Marketing, Marketing Management, Media Planning, Market Planning, Public Relations, Relationship Marketing, Brand Management, Market Research, Integrated Marketing, Brand Development, Strategy, Account Management, CRM, Digital Marketing, Online Advertising

Experience

General Manager

Masaahaat KSA

2009-8 - Present · 17 yrs 2 mos

Riyadh, Saudi Arabia

we do all types of BTL activities, in the coorporate sector, while we similtaneously do wedding plannings in the private sector

Regional Marketing Manager

ROTANA July 2008

2008-7 - 2010-9 · 2 yrs 3 mos

· Responsible for the marketing, promotion and branding for the ROTANA audio department: ATL, BTL, PR in the GCC, but mostly in KSA · Coordinate with the Head of Corporate Communications on all press conferences and events, and supervise all the press coverage for all our artists events · Manage and supervise on-trade activities with the distribution / branches and help with different branding and POS ideas for our retailers and distributors · Implement the events and PR activities pertaining to artists and album launches in the region · Launched ROTANA poetry department · Planned and executed full Marketing Campaign for ROTANA KHALIJIYA Ramadan 2008 campaign involving all BTL and ATL activities · Executed and managed the full event of the first cinema in JEDDAH and Taif for the Saudi film, MENAHI · One of the six main staff in ROTANA events department

account manager

impact BBDO

2007-11 - 2008-6 · 8 mos

planned, coordinated, trouleshooted, monitored, and supervised the operation of different events (product launching, sports events, press conferences, brand activation, road shows, store openings, exhiitions) happening across KSA presented and worked closely on regular basis with different clients ( main client MOBILY)

General Manager

Pavilion Group

2003-2 - 2003-6 · 5 mos

2003 Jun 2003 · Developed new business plan outlining detailed company strategy which helped secure additional capital inflows, increased sales by over 200 percent · Implemented promotional strategies to increase recognition · Supervised 42 employees, improved service, inventory control, while reducing costs

Researcher

SAIC Canada/McGill University

1999-9 - 2000-5 · 9 mos

· Tested lignin derivatives as sequestering agents for the removal of Cobalt, Uranium and other heavy metals from contaminated wastewater

Marketing Representative

Economic Bureau

1999-7 - 1999-8 · 2 mos

· Performed market surveys, data collection and analyses on the galvanized production and consumption of cold and hot rolled steel · Assessed competitive products such as painted steel and aluminum, while surveying the uses of steel according to type, thickness, and width