Zaki Peshimam

Founder - Director @ Hustle Network Private Limited

About

Marketing, PR & Sales professional with 16 years of experience in the media & entertainment industry with a comprehensive knowledge of marketing communications, branding, digital marketing, new avenues for business development and campaign management. With past tenures in Reliance Infostreams, JP Morgan Chase, 3 Global services and recently spearheading the films and celebrity management portfolio at Times Group.

Country

India

City

Mumbai

Industry

Marketing & Advertising

Skill

Journalism, Media Planning, Marketing Communications, Marketing Strategy, Advertising, Digital Marketing, Marketing, Social Media Marketing, Celebrity Management, Profit Maximization, Online Advertising, Business Process Improvement, Management

Experience

Founder - Director

Hustle Network Private Limited

2018-4 - Present · 8 yrs 6 mos

Mumbai Area, India

Founder for an entertainment company - Hustle Network venturing in Talent Management, Casting, Digital Marketing, Production and PR services. What we do:- - Casting for ADs, Webseries, Movies, digital properties, Television series. - Talent Management - building brands and managing emerging talent. - Digital Marketing - 360 Consulting ,Campaign Design,Campaign Management ,Influencer Marketing with a community over 3000+ influencer, Digital intelligence using social media listening. - Ideation and execution for Advertisements / TVC / Digital Videos : - Creative Curation - Ad-design - End to end execution/ Line production - Content Production

Associate Vice President

Publicis Groupe

2018-6 - 2018-12 · 7 mos

Mumbai Area, India

Heading Films and Celebrity endorsement division for Publicis Entertainment. Providing entertainment solutions to Publicis group of companies. Liaising with Leo Burnett, L&K Saatchi and Saatchi, Ambience, Capital, Indigo etc. for providing entertainment solutions to their line of brands. Conceptualising innovative ideas to engage brands for Movie Associations for Branded Entertainment. Infilm Branding / Product placements for projects and executing seamless integrations. Celebrity tie ins and celebrity endorsement for brands.

Head, Movies and Celebrity Management

Bennett Coleman & Co. Ltd. (The Times of India)

2009-2 - 2018-6 · 9 yrs 5 mos

Mumbai Area, India

Heading the overall movie marketing, promotion & clients communications and content management Proven success in sales and content strategizing at the world’s biggest media company - The Times of India Group. Day to Day man management of team in regards to targets and goals. Creating innovative brand integrations & activation solution with high impact & feasibility within the given budgets & objectives. Working closely with multiple production houses and film studios including Fox Star Studios, Dharma Productions, Viacom 18 motion pictures, Nadiadwala Grandson Pvt Ltd, T Series, Balaji Motion Pictures, MSM movies, Red Chillies Entertainment, Reliance Entertainment, Eros International etc. on movie marketing through TOI publications. Negotiating & finalising campaign elements ranging from celebrity, artist management and movie association for Times in house events like Femina Miss India pageants, Times Fresh Face, Mr. India, Bombay Times Fashion Week etc. Aligning with all the internal companies, like Times Now, ET Now, Zoom Tv, Radio Mirchi, Indiatimes etc. to integrate and execute the best of campaign for our client. Providing entertainment solutions and strategy development for prestigious pageants such as Miss India 2012, 2013, 2014, 2015, 2016, 2017 and 2018, Mr. World 2015, 2016 and 2017 and Miss India Diva Universe 2014, 2015, 2016 and 2017.