Zakaria Guismi

During college, I founded Kreios. At Kreios, we help B2B and DTC brands position themselves as industry leaders and grow revenue without increasing ad spend by turning their website into their #1 salesperson. We specialize in: → Websites & landing pages that convert → Branding, UI/UX, and creative direction for scalable brands → Marketing funnels that increase ROI and retention → Email & automation systems that nurture and close leads → Pitch decks & Media kits that convert Investors and collaborations Results: → 45+ clients served across B2B, SaaS, and DTC sectors (Entrepreneurs.com, Donuts Factory, SmartBodyB, Lightmug, Lorem…) → +5–20% conversion rates on launched websites and landing pages → +25% higher email open rates through automation and segmentation → +2.89% CTR on static ad creatives (reduced fatigue, stronger ROAS) → $30K/month additional revenue generated for a client via optimized sales funnels What I did Inside Kreios: → Built and led a cross-functional team to deliver 100% on-time projects while pursuing engineering studies → Recruited and trained top freelancers, establishing SOPs and strategic maps for efficient delivery → Designed and launched 40+ high-performing websites and brand systems → Conducted outreach, sales, and discovery calls to expand client base and partnerships → Fostered long-term client relationships driving repeat business and referrals → Provided strategic consulting and marketing insights that shaped clients’ growth roadmaps

→ Partnered with high-profile clients such as Mercedes, BYD, and Alliances Darna, delivering tailored solutions that meet diverse market needs. → Conducted market research to identify customer needs and industry trends, ensuring product-market fit. → Collaborated with cross-functional teams, including developers, designers, and marketing, to ensure project alignment. → Developed landing pages, optimized for conversion rate optimization (CRO), and crafted compelling copy to drive lead generation. → Analyzed market data to inform design and marketing strategies, ensuring alignment with client objectives and effective go-to-market execution. → Identified and developed in-demand features that resonate with target audiences across various industries. → Successfully launched a user-friendly platform that enhances customer engagement and communication. → Demonstrated the platform's capabilities through a real estate use case, showcasing its versatility and effectiveness.

Led growth as a fractional CMO for DTC products, combining paid media, CRO, brand design, and partnerships. - Conducted in-depth market & competitor research to identify profitable product niches. - Built and optimized online store & landing pages, achieving a 6% conversion rate. - Crafted persuasive copywriting that boosted engagement and sales. - Executed on-page SEO & keyword research, securing visibility in competitive markets. - Secured partnerships with international blogs, generating referral traffic and authority backlinks. - Designed ad creatives with 11% CTR and managed META Ads campaigns at scale. - Scaled to 40 daily orders consistently with a direct-to-consumer product. - Negotiated with suppliers to secure competitive pricing and maintain consistent stock availability, ensuring scalability and profitability. - Oversaw hiring and management of an order-confirmation team to streamline operations and ensure high delivery rates.

Completed an internship as part of my college degree, where the project was designing and developing a sales funnel for their client. Leveraged tools such as Figma for UI/UX design, WordPress for site development, and Zapier for workflow automation, ensuring a seamless user experience and optimized lead conversion.