Zakaria Faouzi

- Conducting marketing campaigns audits to analyze clients' advertising strategies and identify opportunities for scaling and growth - Developing media strategies to achieve clients' objectives - Launching ,Managing and optimizing multi-channel advertising campaigns ( on Meta Ads, Google Search, Performance Max, Display, YouTube, Demand Gen, TikTok, and Bing Ads ) - Running A/B tests on ads, landing pages, and messaging to identify the best-performing variations and maximize ROI - Setting up and managing conversions event tracking using GTM - Collaborating with creative teams to produce ad creatives - Creating and automating detailed reports with performance analysis and strategic recommendations

- Configuring and launching digital advertising campaigns on various platforms. ( Meta , Google , LinkedIn , Tiktok , waze , Programmatic on DV360 ) - Implementing effective bid strategies to optimize campaign performance. - Monitoring the campaigns budget and making real-time adjustments to maintain cost-effectiveness and align with performance goals - optimizing campaigns based on performance results. - Implementing A/B testing and other optimization strategies to enhance campaign effectiveness. - Preparing reports on campaign performance.

- Crafting a strategic media buying plan outlining the best channels, platforms, and strategies to reach the target audience effectively. -Implementing and launching campaigns across various channels, : Meta ads, Goolge ads, Linkedin Ads and tiktok Ads. - Monitoring the performance of advertising campaigns, analyzing key metrics and making real-time adjustments to optimize results. - Setting up tracking events with GTM - Reporting of the campaign's results ( using looker studio)

- Elaboration of content strategy plan - Creating interesting brand content that aligns with the company's vision and values. - Conducting benchmarking analysis on the latest trends to incorporate them into our strategies. - Preparing detailed editorial plans with content themes, topics, and publication schedules. - Managing digital campaigns - Reporting