Zain Wasim

Promoted from Sales Specialist to International Trade Executive at WaterLink Trading after contributing to international business development and commercial growth within the non ferrous scrap metal industry. Currently involved in global sourcing, supplier and buyer relationship management, cross border trade coordination, and deal execution across multiple international markets.

Drove targeted cold outreach in the U.S. market using Apollo, selling non-ferrous scrap metals including aluminum and copper while building and managing a qualified lead pipeline and executing consistent follow-ups to drive conversions. Implemented region-specific sales strategies based on buyer behavior and market demand, and coordinated closely with a teammate to align outreach, refine messaging, and maximize response rates and deal outcomes.

• Supported sales operations for local non-ferrous scrap trading, assisting with outreach and basic coordination • Tracked leads and followed up with potential buyers to understand sourcing demand • Gained exposure to material specifications (copper, aluminum) and buyer requirements • Developed understanding of destination-based logistics within local markets

• Oversaw brand strategy and communications to enhance Khaas Foodz's position as an innovation leader in Pakistan. • Developed impactful digital campaigns and partnerships, including collaborations with Easypaisa and Mobilink Bank. • Strengthened team culture through volunteer programs and training opportunities for visually impaired youth.

• Collaborated with teams from Bachaa Party, ABL, and Zaamin Group to support key initiatives. • Led the execution of "Dining in the Dark" experiences, coordinating a team of over 10 volunteers. • Managed the "Shop in the Dark" campaign with Baccha Party, enhancing community engagement.

• Supported the organization of the Dining in the Dark event, promoting awareness of visual impairment. • Assisted in training and coordinating visually impaired individuals for event execution. • Contributed to creating an inclusive dining experience, empowering participants through skill development.

• Drive performance-focused creative execution across Meta and Google Ads for various clients, including Air Karachi and Golden Key Hotels. • Lead the Creatives department at Neusco, ensuring alignment between visuals, messaging, and campaign goals. • Oversee summer internship recruitment and lead the NuVoice campaign, enhancing brand visibility and engagement.

• Supported the creative team by designing engaging content and managing content calendars. • Assisted in executing sales pitches of B2B SAAS for clients • Participated in client pitches and contributed to drafting internal policies for Neusco.

• Promoted from Paid Media and Creative intern to Management Trainee within two months. • Manage digital campaigns and track performance metrics to optimize client outcomes. • Support creative strategy development and coordinate with teams for seamless execution. • Collaborate across departments to enhance client account management and service delivery.

• Supported campaign execution across Google Ads, Meta Business Suite, and Snapchat Ads for multiple clients. • Assisted in content writing for SKUs, enhancing product visibility and engagement. • Managed content calendars, ensuring timely delivery and alignment with marketing strategies. • Gained hands-on exposure to digital advertising and content operations within a dynamic startup environment.

• Developed and executed a comprehensive content strategy for Shaker, enhancing the brand's online presence. • Created a MoodBoard to visually represent the entire creative strategy, ensuring alignment with brand goals. • Implemented social media creatives during a business trip to Saudi Arabia, engaging with local audiences effectively.

• Led a comprehensive market research project for Revive, focusing on B2B and B2C survey instruments across six zones in Karachi. • Analyzed key factors such as sales velocity, price sensitivity, promo effectiveness, and distribution pain points. • Provided actionable insights that optimized brand positioning, route-to-market strategy, and marketing ROI. • Gained valuable experience in market analysis and strategic marketing within a leading global company, PepsiCo Pakistan.