Zahra L.

Brought in to establish a platform vision for Publishing and connect it directly to brand and revenue outcomes across Vogue, The New Yorker, WIRED, Vanity Fair, Bon Appétit, GQ and beyond. Restructured the Platform org and reset the platform strategy, delivering significantly more with a leaner team. - Publishing Platforms spans content tools, front-end, email, audio, video, events and content protection, the stack powering Condé's global brand portfolio. - Leading a front-end platform evolution that gives brand teams the creative flexibility to build distinctive consumer experiences without sacrificing platform stability or performance at scale. - Launched Shuffalo and a relaunched crossword for The New Yorker on a new games engine. Shuffalo is a top-10 weekly engagement product and the platform is now scaling across the portfolio. - Driving the shift to AI-native ways of working across a global team in New York, London and Bangalore.

Took on select fractional and advisory engagements between full-time roles. At RealSelf, led a full technical assessment and platform migration strategy through evaluating the stack, identifying gaps, and defining the org and roadmap to modernize. At BigCo, focused primarily on org design and product coaching.

Led platform product across Vox Media's portfolio of 18 brands. Defined the platform and editorial product strategy, charted the path away from proprietary infrastructure, and supported the Group 9 acquisition integration. Shipped The Verge redesign and launched the Eater app.

Led product for Marketplace Core, the platform layer powering Spotify for Artists, Fan Commerce and SoundBetter. Built and scaled the team fully remote during the pandemic.

Led product and design for an SMB lending marketplace backed by Khosla Ventures. Built the team, brought in the right technical leadership, and drove the product strategy that contributed to the company's acquisition by NerdWallet.

Led the patient consumer product organization across search, mobile and growth. Rebuilt search from scratch, integrating NLP and machine learning to improve match accuracy and conversion. Led Zocdoc's first consumer rebrand, driving a 40% increase in appointment growth. Built and scaled specialized product teams across B2C platforms, growth and mobile.

Built and led the revenue product organization across media, sponsorship and consumer platforms. Owned the mobile web strategy and launched WebMD's first immersive editorial destination. Developed internal ad platform tooling that delivered a 50x improvement in operational efficiency. Grew into consumer product, owning the Symptom Checker and Provider Lookup — the products that eventually led me to Zocdoc.

Started as a post-sales engineer on DoubleClick's enterprise ad server, onsite with Tier 1 publishers across the US, EMEA and LATAM, implementing ad decisioning logic, doing technical audits and customizing the platform for clients. Moved into product management to own the DART Enterprise and Sales Manager roadmap.