ZAHRA OSAMA

Operations Manager with over 5+ years of experience in the optical and beauty industry, specializing in nationwide retail distribution operations, brand development, and large-scale market execution across Saudi Arabia. Currently, I manage end-to-end operations across 4,000+ points of sale, leading cross-functional teams to ensure operational excellence, strong field execution, and consistent customer experience across key retail partners. My role covers full distribution operations management, including: - Sales force leadership and performance monitoring - Merchandising execution and POS compliance - Stock availability control and replenishment planning - Forecasting and demand planning support - Territory coverage, route planning, and retail expansion - KPI tracking, reporting, and field productivity optimization In addition to operations, I also play an active role as a Retail Buyer, responsible for managing product selection and purchasing decisions aligned with market demand, brand positioning, and seasonal strategies. I contribute to building the right product mix for each channel, ensuring optimal assortment, profitability, and retail readiness. Alongside my operational responsibilities, I contribute to brand creation and development through: visual identity, POSM, catalogues, in-store execution, and concept building — translating brand strategy into structured and scalable realities. I am known for combining operational discipline with strong commercial and brand awareness, ensuring that growth, execution, and brand image move in alignment. I thrive in environments where structure meets creativity, and where long-term value is built through consistency, clarity, and smart market positioning.