Zahra Massicotte

Creating meaningful learning experiences by helping our partners expand their reach, increase equity and access in education, while making a measurable impact on the lives of students. “Magic EdTech is committed to humanity’s pursuit of happiness by making lifelong digital learning equitable, affordable, and sustainable". Magic EdTech is a professional services company building and distributing digital learning products for education and publishing markets. Our solutions make digital learning more accessible, inclusive, immersive, mobile, and analytics-driven. Our services bring content engineering, technology services, and platforms together helping our clients with their digital learning products.

At the NROC project, my role as Regional Partnership Manager was focused on creating new partnerships and increasing member engagement through ongoing support of our leaders in secondary and higher education, state institutions and agencies. The NROC Project is a non-profit organization that is changing the way college and career readiness is approached and supported. NROC provides high quality online courses and personalized tools to help students improve math and English college and career readiness.

Zahra Yoga offers a safe environment for people of all ages to explore body awareness through breath, movement and relaxation in creative and non-competitive ways. In addition to yoga and mindfulness classes, Zahra Yoga also offers healthy cooking classes, which is focused on skillful and fun ways for kids and families to incorporate more fruits and vegetables into their diet. Find classes for kids and adults at, www.ZahraYoga.com

At Airtame my role was driving new business in both the K-12 and Higher Education space, managing the user experience throughout the customer lifecycle, and building reseller partnerships. During my time, I grew sales in previously under-targeted areas of the mid-west, expanded email campaigns, reseller training efforts, and I mentored junior sales members.

My focus at Snappet was growing new business and partnering with Elementary Schools in the New York City area. I was the leader for all K-12 sales and expansion on the US team. Snappet uses smart classroom technology to increase learning outcomes in thousands of primary schools in Europe and the US.

At the International School of Management, I worked as a remote consultant on the admissions team, recruiting new students for IMBA, PhD & DBA programs.

At Teq I managed and expanded technology sales for K-12 schools within New York City and surrounding areas, advancing STEM goals for classrooms while increasing the company's ROI. I used strategic sales strategies to maximize on products with the greatest growth potential.

In a business development role, I listened and learned from C-level associates in corporations, associations, and colleges to identify gaps and speak to global needs such as retention, remediation & performance. Closed large institutional deals that brought deeper value to adult learning needs and efficacy success models.

Sales consultant on all Pearson interactive media content. Won high profile clients using creative problem solving and leveraging the use of technology through integrated solutions to maximize customer outcomes. Acted as a liaison with the sales team, curriculum groups, and production to ensure the customer vision was executed effectively.

Grew Pearson technology sales with colleges and universities moving away from traditional methods. Conducted training seminars for instructors on how to effectively use technology in the classroom. Mentored and trained account reps on technology selling.

Oversaw a team of project managers, maximizing efforts, efficiency, and reducing turnaround times. Managed all vendor relationships and managed feasibility requests from the field.

Specialized in custom media projects for schools and universities. Became an expert in Learning Management Systems and eBooks. Management of large scale projects and vendor relationships.

Study Abroad