Zafeer Riaz

Lead the planning, execution, and optimization of targeted email campaigns to drive engagement, conversions, and customer retention. Manage and mentor a team of 5 email marketing specialists, ensuring compliance with email regulations and deliverability best practices. Collaborate with sales, design, and content teams to create compelling email templates, subject lines, and calls-to-action. Analyze campaign performance metrics, conduct A/B testing, and apply insights to enhance future campaigns.

Plan, build, and execute email marketing campaigns. Segment email lists and personalize content for different audiences. Monitor and report on campaign metrics (open rates, CTR, conversions). Optimize emails for deliverability, responsiveness, and performance.

Research and generate new business leads via online tools and platforms. Engage prospects through email and social media outreach. Qualify leads and pass high-potential prospects to the sales team. Maintain lead data in CRM systems. Track and report on lead generation performance.