Zachary Moore, MBA

Helping small businesses and non-profits strategize and create audience engaged social media content. Freelance writing SEO optimized blogs. Sidekick host of the Sitting with Superhero’s podcast, working to put to bed the things that keep you up at night.

Project marketing manager for on-time and on-target launches of new cooking, air care, and floor care SKUs to a primed marketplace.

Grew $1.8M in 2021 digital media spend through establishing APIs between vendors, aligning communication strategy between marketing and sales teams, and streamlining product learning. Communication lead for the B2C marketing team: developing key messages, frequency of content, and marketing-specific user pages for over 3,000 retail companies. Launched a new user enrollment webpage making the process 50% quicker and able to provide instant analytics for the NMG digital marketing program. Strategize engaging ways to consistently tell B2C marketing stories and drive attachment of key programs with retailers. Lead education classes centered around crisis management. social media strategy, and creative problem-solving.

Consistently on-boarded and educated 25+ field sales representatives on marketing/digital offerings. Tracked and reported performances of digital marketing programs weekly via Excel and Tableau. Increased engagement by 30% through B2B emails, videos, and posts designed to promote and educate retail members on all marketing efforts from the NMG team. Provided custom and flexible marketing solutions for customers with unique needs across digital and traditional channels.

• Raised money for Mercy Children’s Hospital in order to benefit families and children who have gone through medical crises. • Worked in a group with two other members in order to set up fundraising events for the faculty, staff, and graduate students at Bowling Green State University. • Helped teams and members of Dance Marathon reach their monetary fund-raising end goals.