Zach Yan

Digital Marketing Specialist @ Giesen Group Limited

About

I am a purpose-driven performance marketer who sparks conversions, fuels growth, and gets sh*t done. Usually before the coffee kicks in. My superpower? Intuition. It is not just an instinct, it's the essence of our emotional and experiential wisdom, irreplaceable and uniquely human. A beacon that no machine or AI can extinguish. In an era increasingly dominated by technology, we all yearn for that genuine human connection. My purpose is to preserve and amplify that connection amidst the digital whirlwind. It’s this human touch that I strive to keep alive, ensuring that even in a world driven by algorithms, the heart remains at the center of our interactions.

Country

New Zealand

City

Christchurch

Industry

Marketing & Advertising

Skill

Digital Activation, Strategic Initiatives, Lead Generation, Key Performance Indicators, Financial Management, Budgeting, Photo Shoots, Content Planning, Klaviyo, Creative Strategy, Strategic Thinking, Social Media Analytics, Social Media Strategy, Paid Social Media, Sales and Marketing, Retention Strategies, Performance Metrics, Paid Media Advertising, Marketing Campaign Management, Customer Acquisition

Experience

Digital Marketing Specialist

Giesen Group Limited

2025-4 - Present · 1 yr 6 mos

New Zealand

Digital Growth Lead

The New Zealand Merino Company

2024-11 - 2025-7 · 9 mos

Canterbury, New Zealand

Lead in the development and implementation of innovative digital programmes with multiple stakeholders, both internal and external. Supporting and optimising digital growth strategies to support the company’s overall business objectives.

Marketing Manager glerups AU/NZ

The New Zealand Merino Company

2022-10 - 2024-11 · 2 yrs 2 mos

Christchurch City, Canterbury, New Zealand

Performance omnichannel marketing for glerups B2B/B2C segment growth across Australia and New Zealand.

Marketing Manager (Digital & Content)

Node NZ

2021-10 - 2022-10 · 1 yr 1 mo

Lyttelton, Canterbury, New Zealand

Lead content strategist and creative across all cross-functional digital marketing platforms. Responsible for the planning and execution of the offline & online brand engagement activities towards customers, both internal and external. Key role in day-to-day primary research management to deliver timely insight to support marketing initiatives from idea generation, concept development, communication, and launch planning.

Ecommerce & Digital Marketing Specialist

Creative Canopy NZ

2019-1 - 2022-10 · 3 yrs 10 mos

Christchurch City, Canterbury, New Zealand

Content Marketing specialist for e-commerce stores, leading, developing and executing all digital campaigns across cross-functional projects. Collaborating closely with brands and clients to ensure alignment between marketing initiatives and overarching business objectives to drive revenue growth and customer adoption. Social media management and coaching. Website development and management to increase digital brand presence ; Wordpress, Shopify, Wix.

General Manager

Divine Cakes & Deserts

2013-10 - 2021-9 · 8 yrs

Christchurch, Canterbury, New Zealand

GM for business operations, manufacturing and supplying FMCG across retail chain stores and supermarkets in the South Island region. Overseeing daily business activities, improving overall business functions, systems, and operations. Managing the content and UI/UX support for e-commerce store and digital presence. Instrumental in driving the re-branding and B2B growth of the business.

Sergeant

Singapore Civil Defence Force

2010-11 - 2012-11 · 2 yrs 1 mo

Singapore

Pastry Chef

Swissôtel Merchant Court, Singapore

2009-1 - 2010-12 · 2 yrs

Singapore

Manages all day-to-day operations of the pastry and bakery section of the kitchen. Prepare a wide variety of goods such as cakes, cookies, pies, bread etc. following traditional and modern recipes. Coordinates activities of cooks and workers engaged in food preparation. Supervise and coordinate all pastry and dessert preparation and presentation. Maintain a lean and orderly cooking station and adhere to health and safety standards.