zach oberman

* Defined, prioritized and managed the launches of key YouTube advertising products in Google’s programmatic buying platform. * Launched YouTube non-skippable ad format and Video Ads Sequencing campaign type; Video Ads Sequencing was the #2 most-requested feature for almost two years * Oversaw a backend migration of YouTube bumper campaigns to a new brand-focused bidding type * target cost-per-mille * tens of millions worth of revenue was migrated without any revenue loss or priority front end bugs

Managed a team of three solutions leads, responsible for educating Google’s global sales force about the tools brands use to buy video ads, and representing their needs to product leadership. - Successfully proposed a new deals infrastructure product crossing four product areas and three implementation teams, and expected to save effort of >20 full time employees - Directed sales communications through YouTube’s migration of tracking pixels for GDPR, saving 99.6% of at-risk revenue

Instrumental in the proposal, launch and commercial success of several key video ad products and services, most notably Google Preferred, a $1 Billion business driving YouTube’s growth in TV markets. Later managed a team of three product experts educating Google’s agency-facing sales force about the content and services of Google Preferred. - Google Preferred more than doubled revenue from previous upfront program and saw double-digit growth for 5 years; expanded to 8 countries; promoted from individual contributor to managing three Global Product Leads - Commercialized launch of demographic guarantees verified by Nielsen; viewability guarantees for IAB and Group M standards; peak run rate in the hundred-millions - Provided technical & operational expertise negotiations worth several hundred million dollars, with executives at Group M, Starcom and Nestle

Oversaw sales implementation and communication for Comscore demographic guarantees which led to 200% deal growth from a top-six holding company - Proposed and led the commercialization of “First Position” targeting, which doubled revenue on qualified impressions in six months

Led the adoption of a CPM-sponsorship; Supported the first Twitter feed integration on the YouTube Masthead, which won an OMMA award

President’s Award, 2007 (individual excellence in sales) Sales Team of the Year (2007)