Zach Nicolaou

As Marketing Director at Bill360, I own the marketing function end to end, leading strategy and hands-on execution across demand generation, product marketing, digital, brand, go-to-market, and marketing operations. After building the company's digital marketing and demand generation foundation, I expanded into full ownership of marketing strategy, partnering with executive leadership, sales, revenue operations, and product to create demand, generate qualified pipeline, and support revenue growth. AI is central to how I lead. I identify, implement, and manage practical AI systems that help a lean team increase output, improve personalization, and operate like a much larger one. Key Leadership and Impact: - Own full-funnel marketing strategy, generating more than $4M in marketing-sourced pipeline and tripling qualified lead volume - Built and manage an AI SDR program across email and LinkedIn, scaling it into a consistent demand channel of 20+ marketing-qualified leads per month through targeting, messaging, personalization, and sales alignment - Develop custom GPT tools and AI workflows for campaign planning, prospect research, content creation, sales enablement, and reporting - Lead integrated demand generation across paid media, email, ABM, events, webinars, and partnerships, scaling paid investment 5x while reducing cost per lead by 38% - Oversee digital and brand across website, SEO, LinkedIn, and email, increasing organic traffic 60% and inbound demo requests 45% - Own marketing operations, attribution, lifecycle, lead scoring, reporting, martech, budgets, and vendor relationships across HubSpot and Salesforce

As Digital Marketing Manager at Bill360, I lead the development and execution of integrated marketing strategies that drive brand awareness, pipeline growth, and revenue in the B2B fintech and AR automation space. Key Responsibilities & Impact: Paid Media & Demand Generation: Own the end-to-end strategy, execution, and optimization of all paid media initiatives across Google Ads, Microsoft Ads, LinkedIn, Meta, Reddit, X (Twitter), and programmatic channels, including geofencing campaigns for conferences, events, and high-intent account targeting. Manage budgets, audience strategy, creative testing, and performance optimization to drive qualified demand and measurable ROI. Campaign Strategy & Execution: Plan and execute omnichannel marketing campaigns across paid media, email, organic social, events, and webinars to support product launches, awareness initiatives, and sales pipeline acceleration. Content & Messaging: Partner cross-functionally with sales, leadership, and product teams to develop compelling messaging for CFOs, controllers, and accounting teams—translating AR automation pain points into clear, conversion-focused narratives. SEO & Web Optimization: Oversee SEO strategy, landing pages, and website optimization to improve organic visibility, conversion rates, and lead capture across the funnel. Event & Field Marketing: Lead pre-event, onsite, and post-event marketing for major industry conferences such as Scaling New Heights, including booth experience, paid and geofenced ad targeting, retargeting, and post-event nurture workflows. Marketing Automation & CRM: Manage HubSpot for email marketing, CRM workflows, segmentation, and lifecycle reporting to ensure strong alignment between marketing and sales. Analytics & Performance Reporting: Track performance across marketing and paid media channels, using data to optimize spend, improve efficiency, and report ROI and insights to executive leadership.

I lead Zeenic Ventures as a full-service digital marketing agency specializing in helping both B2C and B2B businesses grow through strategic content creation, digital marketing campaigns, and paid advertising. By leveraging expertise in photography, videography, drone operation, and data-driven marketing, I develop tailored strategies that maximize ROI and enhance brand visibility across digital platforms. Core Services: • Strategic marketing planning and execution for B2C and B2B clients • High-quality photography, videography, and drone content designed for social media, websites, and digital ads • Management of paid advertising campaigns including PPC on Instagram, Facebook, and other channels • Comprehensive social media management to grow audiences and drive engagement Selected Clients: • Tabanero Cigars (B2C) • Way of Life Fitness (B2C) • Featured Film: Fear of Rain (B2C) • Horse Bourbon Soldier (B2C) • Montauk Tackle (B2C) • Locals Only LI (B2C) • SVIP (B2B) • Connect Agency / TheGrubfather (B2B)

As Product Manager at Marketopia, I directed the development, launch, and optimization of digital products designed to scale the company’s marketing impact and drive measurable revenue. My focus was on building tools and resources that empowered both Marketopia’s clients (MSPs, vendors, and channel partners) and internal teams to accelerate demand generation. I led the end-to-end development and launch of an e-commerce platform designed to monetize Marketopia’s extensive library of marketing assets and collateral. This included managing requirements, coordinating with cross-functional teams, and ensuring a seamless user experience that allowed partners to access, customize, and purchase on-demand materials. To further support client success, I created and deployed digital marketing playbooks that included email templates, social campaigns, and blog strategies. These resources standardized best practices while enabling clients to execute campaigns quickly and effectively. I also implemented data-driven strategies to optimize online product performance, improve conversion rates, and maximize revenue potential. By analyzing user behavior and campaign data, I identified opportunities to refine product offerings, improve workflows, and enhance client outcomes. Collaboration was central to the role. I worked closely with design, development, content, and sales teams to align product roadmaps with market needs, ensuring every initiative delivered tangible value for both clients and Marketopia. Key Achievements: - Directed the launch of Marketopia’s e-commerce platform to monetize marketing assets - Created and rolled out digital marketing playbooks covering email, social, and blogs - Applied data-driven strategies that increased online sales and conversions - Partnered cross-functionally to align product vision with client and business goals - Supported client success by equipping MSPs, vendors, and partners with scalable marketing resources

As Social Media Manager at Marketopia, a global leader in demand generation for MSPs, vendors, and IT channel partners, I managed a portfolio of 60+ client accounts while also leading Marketopia’s internal social presence to elevate brand visibility and industry authority. For clients, I developed and executed custom social strategies across LinkedIn, Facebook, Twitter, and Instagram, aligning campaigns with their growth goals and Marketopia’s proven methodologies. I built and managed weekly content calendars that consistently drove engagement and follower growth while producing high-quality multimedia assets—including graphics, videos, and photography—for campaigns, webinars, and events. By integrating social with email campaigns, landing pages, and CTAs, I helped generate demand and nurture leads through multiple touchpoints. In addition to client work, I directed Marketopia’s own social media strategy. This included content creation, event promotion, and live coverage of major industry conferences, as well as positioning the brand as a thought leader through partner spotlights, success stories, and channel insights. My efforts supported both lead generation and brand awareness, ensuring Marketopia remained visible and influential in the IT channel. Key Achievements: - Developed and managed content strategies for 60+ MSPs, vendors, and partners - Created and executed weekly calendars driving steady growth and engagement - Produced multimedia content to strengthen campaigns and storytelling - Supported email and demand-gen initiatives with social promotion and landing pages - Elevated Marketopia’s brand presence through internal campaigns and event coverage

The Connect Agency — Founded by @thegrubfather Played a key role in a dynamic digital marketing agency specializing in social media management, content creation, and paid advertising for local and international clients. Delivered engaging visual content and strategic campaigns that drove audience growth and client success. Key Contributions: Produced high-quality photography, videography, and drone footage tailored to food and lifestyle brands, capturing authentic and compelling stories. Managed social media accounts for 40 clients as part of a collaborative 5-person team, overseeing content creation, scheduling, and community engagement. Executed targeted Instagram and Facebook ad campaigns that significantly increased client visibility and follower growth, contributing to the agency’s own social media presence reaching 10,000+ followers. Traveled extensively across Europe to create marketing content for hotels, cruise lines, and restaurants, securing long-term client relationships through consistent results. Partnered closely with the agency founder during his follower growth from 75K to over 300K by developing innovative photo and video concepts that captured audience attention and drove engagement.

Managed the IT department of a privately owned broad line and specialty food distributor, ranked among the Top 50 businesses in the Tampa Bay area. Oversaw all aspects of IT infrastructure and support for 30+ end users, ensuring reliable and secure operations across the organization. Key Responsibilities & Achievements: Directed network administration, VOIP system setup, printer maintenance, and email management to maintain seamless business operations. Designed and implemented company website updates and backend system enhancements to improve functionality and user experience. Led security initiatives including the installation and configuration of IP cameras to enhance facility safety. Developed a custom Access database to automate warehouse scan transactions, resulting in over $35,000 in annual labor cost savings and significantly reducing inventory variances by streamlining receiving and outbound order processes. Acted as the primary point of contact for all technical support requests, providing training and remote assistance to ensure efficient resolution of IT issues.

Promoted to the Geek Squad team in recognition of outstanding technical proficiency and consistent achievement. Specialized in diagnosing, troubleshooting, and repairing a wide range of consumer electronics with a focus on mobile devices and computers. Delivered efficient solutions to ensure optimal device performance and customer satisfaction. Key Contributions: Diagnosed hardware and software issues across multiple platforms, including desktops, laptops, and mobile devices, with accuracy and speed. Executed virus removal, data migration, and software installation to restore and optimize device functionality. Performed customized device setups tailored to customer needs, improving user experience and reducing follow-up support. Provided expert technical guidance and solutions, contributing to high customer satisfaction and repeat business. Collaborated with team members to streamline repair processes and enhance service quality.