Zach Ney

Senior Director, Paid Search @ QuinStreet

About

Spent several years as a web marketing coordinator, helping to manage and oversee the company's website that increased sales yearly through the use of paid search, affiliate programs, and daily population and marketing of the website.

Country

United States

City

San Francisco

Industry

Marketing & Advertising

Skill

PPC, Digital Marketing, Analytics, Affiliate Marketing, Google Adwords, Marketing, Online Advertising, Web Marketing, Online Marketing, Advertising, Management, Web Analytics, Marketing Strategy

Experience

Senior Director, Paid Search

QuinStreet

2016-7 - Present · 10 yrs 3 mos

Foster City, CA

Director, Paid Search

QuinStreet

2014-7 - 2016-7 · 2 yrs 1 mo

Foster City, CA

Senior Manager, Paid Search

QuinStreet

2012-7 - 2014-6 · 2 yrs

Foster City, CA

Manager, Paid Search

QuinStreet

2011-7 - 2012-7 · 1 yr 1 mo

Foster City, CA

PPC Analyst

QuinStreet

2010 - 2011-7 · 1 yr

Web Marketing Coordinator

BC Sports

2005-6 - 2009 · 3 yrs

Marketing: -Used Google Adwords & paid search to increase search engine rank & generate sales. -Managed keyword bids manually to build effective campaigns. -Developed text links to drive increased traffic to the site. -Engaged in A/B testing to determine and develop most effective and profitable ads. -Researched market & competitor keywords to help improve ads & paid search profitability. -Work with Hitwise to research industry and competitor data. -Set up and marketed featured and sales items on the website. -Inserted product specific keywords into product pages to improve natural search. -Utilized cross-selling and add-on sales techniques. -Helped run LinkShare Affiliate program to establish affiliates and generate additional sales. Sales Management: -Coordinated fulfillment and processing of orders from 40+ store locations. -Populated website by adding products, descriptions, and additional information. Customer Relations: -Oversaw all incoming customer service emails and phone calls. -Dealt directly with all web related escalated issues.