Zac Zinman

Zac is a growth-focused executive with deep experience in scaling operations, leading transformation, and building high-performance, customer-centric organisations. With a strong track record in B2B and omnichannel retail, Zac brings his leadership mindset to every role—combining strategic clarity with operational discipline to drive sustainable, profitable growth. As Chief Operating Officer at JasonL Office Furniture, Zac has been instrumental in evolving the company from a fast-moving disruptor into one of Australia’s most agile and scalable office furniture providers. He has led end-to-end operational transformation, built a data-led culture, and established the systems and teams needed to support national growth and exceptional customer delivery. Zac’s leadership style blends commercial sharpness with a deep commitment to people and culture. He has successfully built cross-functional teams, embedded accountability frameworks, and positioned JasonL as both a market leader and an employer of choice. His experience spans eCommerce, logistics, supply chain, B2B sales, digital transformation, and customer experience—making him uniquely equipped to lead businesses through complexity and change. With a clear vision for the future of Australian B2B retail, Zac is passionate about redefining how mid-market companies operate and compete—leveraging technology, automation, and culture to unlock long-term enterprise value. Zac holds a Bachelor of Business and is actively engaged in strategic growth, leadership development, and industry innovation.