Yu Xian

Regional Brand Director @ Shiseido

About

Specialties: - New product concept development - Insights of Asian Markets - Creation of product launch package: Advertising, Packaging, Merchandising, PR - Experienced in cooperation with Advertising Agencies

Country

City

Singapore

Industry

Marketing & Advertising

Skill

Marketing Strategy, Product Development, Competitive Analysis, International Marketing, Marketing

Experience

Regional Brand Director

Shiseido

2019-7 - Present · 7 yrs 2 mos

Singapore

Regional Brand Manager

Shiseido

2018-8 - 2019-6 · 11 mos

Singapore

Senior Marketing Manager

Coty

2016-11 - 2018-8 · 1 yr 10 mos

Singapore

Senior Product Manager

Coty

2015-7 - 2016-11 · 1 yr 5 mos

London, United Kingdom

Product Manager

Coty

2011-10 - 2015-6 · 3 yrs 9 mos

London, United Kingdom

Junior Product Manager Skin Care

Parfums Christian Dior

2010-11 - 2011-4 · 6 mos

International development marketing of the whitening franchise DIORSNOW - Developed launch packages 2011 & 2012: TVC, Menu Print, Key Visuals, CRM, Internet, Merchandising, PR - New Product Initiatives 2013 - Market Trend Analysis

Internship- International Marketing Sally Hansen

Coty

2010-4 - 2010-10 · 7 mos

Paris, France

- Developed global marketing guidelines -Merchandising & PR - Assisted local marketing teams in their operational executions - Conducted an extensive study on the online communication of global beauty brands

Internship-Marketing L'Oreal Paris - Skin Care

L'Oréal

2009-1 - 2009-7 · 7 mos

Paris France

- Managed 10 skincare franchises, assisted and followed new products launches - Conducted market and competitor analysis - Cooperated on a daily basis with operational marketing teams in 11 Asian countries