Yvonne Larm

JBS — the world’s largest meat processing company. • Managed cross-functional projects, e.g. internship program, graduate program • Standardised and systemised project processes through the development of workflow maps, SOPs • Independently developed and presented strategic marketing proposal to the Marketing Leadership Team, including the Head of Marketing, Marketing GM, Senior Bran Manager, Talent Acquisition Manager • Supported HR initiatives by contributing to talent pipeline development and external events

Innershine Medical Limited — doctor-led cosmetic clinic in Hong Kong. • Generated up to AUD 80,000 in monthly revenue through Instagram-led marketing initiatives, independently managed and operated by me • Conducted competitor analysis; developed promotional campaign strategies • Grew two Instagram accounts organically from 0 to 10,000+ followers

Bonnie Gems — jewellery retailer in Hong Kong. • Executed retail marketing activities: optimised merchandise placement and assisted with store layout to improve foot traffic and sales. • Developed targeted SMS campaigns and personalised promotions using customer purchase data • Analysed campaign performance; conducted data-driven improvements reports

Jerosse Biotech Inc. — health supplement distributor in Taiwan • Sourced products from Jerosse distributer and resold to individual customers and partner retailers • Led my sales team of 50+ members, providing strategic consultation and recommendation on marketing, branding and positioning • Recognised among Hong Kong’s top-performing sales teams in 2020 with highest sales volume

Capari Asset Management LTD — international asset management company. • Coordinated internal and client meetings, supporting scheduling and communication • Maintained and organised client documentation, ensuring accuracy and compliance • Assisted in preparing presentation materials and internal documents for client communication

Fame Union Production Ltd — event production company • Supported the Event Production Team • Assisted in large-scale events, e.g. corporate annual dinner, concerts • Recruited, scheduled, invoiced event promoters, influencers and dancers

Specialised in Marketing Completed coursework in contemporary management, project management, and supply chain management Led a retail marketing team project ranked #1 by an external analytics company Gained full scores in Service Marketing Reports Participated in an industry innovation program focused on real-world problem solving and industry collaboration

English for Business Communication (A+) Global Marketing (B+) Advertising & Integrated Marketing (B+) Moral Branding (B+) Principle of Responsible Enterprise (B+) Journalism & Communication (B+) Ethics (B+) etc.